https://sopost.com/blog/Product sampling insights from SoPost https://sopost.com/blog/british-beauty-week-2026-key-takeaways/https://sopost.com/blog/british-beauty-week-2026-key-takeaways/Mon, 19 Oct 2026 14:00:00 +0000 https://sopost.com/blog/sopost-unidays-gen-z-data/https://sopost.com/blog/sopost-unidays-gen-z-data/Tue, 13 Oct 2026 08:20:00 +0000 https://sopost.com/blog/free-download-gen-z-playbook/https://sopost.com/blog/free-download-gen-z-playbook/Wed, 07 Oct 2026 14:36:00 +0000Exclusive data and insights from the SoPost and UNiDAYS Sample Society - turned into a practical playbook for brands looking... https://sopost.com/blog/your-sampling-campaign-is-flying-is-it-working/https://sopost.com/blog/your-sampling-campaign-is-flying-is-it-working/Tue, 22 Sep 2026 09:00:00 +0000 https://sopost.com/blog/ad-insights/https://sopost.com/blog/ad-insights/Thu, 17 Sep 2026 09:06:00 +0000 https://sopost.com/blog/sopost-and-blp-northern-shortlisted-for-shipper-partner-company-of-the-year-2026/https://sopost.com/blog/sopost-and-blp-northern-shortlisted-for-shipper-partner-company-of-the-year-2026/Mon, 01 Jun 2026 08:45:00 +0000SoPost and BLP (Northern) have been named finalists for the Shipper/Partner Company of the Year award at this year’s MultiModal Awards. Held annually, these awards are a primary benchmark for the UK and Ireland’s logistics and supply chain sectors, and, as the UK’s leading logistics event for transport & supply chain, represent the highest standard https://sopost.com/blog/free-download-the-sopost-beauty-brand-playbook-2026/https://sopost.com/blog/free-download-the-sopost-beauty-brand-playbook-2026/Tue, 31 Mar 2026 08:10:00 +0000Consumer trust is at an all time low, while beauty brands are seeing marketing budgets being squeezed. Yet, the focus remains on awareness-led marketing. As of 2026, 87% of consumers refuse to buy a product without physical proof of its efficacy, meaning that high-reach digital campaigns are no longer effective. In fact, on average, 81% https://sopost.com/blog/the-fragrance-funnel-is-broken-gen-z-product-sampling-will-fix-it/https://sopost.com/blog/the-fragrance-funnel-is-broken-gen-z-product-sampling-will-fix-it/Tue, 10 Mar 2026 13:10:00 +0000Traditionally, the fragrance industry has relied on a top-heavy marketing funnel: pour budget into high gloss social impressions, celebrity-led creative and programmatic display to drive awareness - and sales would follow shortly after. However, in 2026, reach is increasingly disconnected from revenue, because it’s… https://sopost.com/blog/boots-sopost-partnership-retail-roi/https://sopost.com/blog/boots-sopost-partnership-retail-roi/Thu, 05 Mar 2026 14:48:00 +0000‘Perhaps’ is an expensive word in the beauty industry. Perhaps a consumer liked a sample. Perhaps they noticed an ad. Perhaps they’ll remember to look for a product when they’re next in store. It’s uncertainty that brand leaders have lived with for decades. But, as we gathered on Thursday 19 February for our latest… https://sopost.com/blog/sopost-industry-round-up-agentic-commerce/https://sopost.com/blog/sopost-industry-round-up-agentic-commerce/Wed, 25 Feb 2026 10:37:00 +0000February has seen huge strides in the beauty and CPG industries. The emergence of agentic commerce, a decisive move towards radical, science-backed efficacy and clinical transparency, as well as the maturation of the clean beauty narrative is taking shape across both the North America and EMEA regions, alongside the simultaneous pivot towards metabolic beauty. It’s