{"id":11620,"date":"2024-07-22T10:39:21","date_gmt":"2024-07-22T10:39:21","guid":{"rendered":"https:\/\/sopost.com\/?post_type=case-studies&p=11620"},"modified":"2024-10-11T08:43:31","modified_gmt":"2024-10-11T08:43:31","slug":"arkive-headcare","status":"publish","type":"case-studies","link":"https:\/\/sopost.com\/fr\/case-studies\/arkive-headcare\/","title":{"rendered":"ARKIVE Headcare"},"content":{"rendered":"\n
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\n\n\n\n\"ARKIVE\n\n\n\n<\/div>\r\n <\/div>\r\n <\/div>\n\n\n\n
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\nBuilding a loyal and engaged customer base from the ground up for ARKIVE Headcare through communities.\n <\/h1>\n <\/div>\n\n\n\n
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\n 6x click-through to purchase rate versus the UK haircare average.\n\n <\/h3>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n
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\n 70% \n <\/h3>\n

\ngave the products a five-star rating\n <\/p>\n <\/div>\n <\/div>\n\n\n\n

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\n 38%\n <\/h3>\n

\nleft a product review\n\n <\/p>\n <\/div>\n <\/div>\n\n\n\n

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\n 64%\n <\/h3>\n

\nopted into ARKIVE\u2019s database\n <\/p>\n <\/div>\n <\/div>\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n

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\n <\/b>ARKIVE Headcare wanted to get their extensive range of full-size product samples into the hands of their target consumers, grow their customer base and generate online reviews. \n

\nWe knew exactly how they could engage their perfect consumers: leveraging our exclusive<\/b> sampling partnership with Marie Claire Beauty Drawer… \n\n <\/p>\n <\/div>\n <\/div>\n\n\n\n

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\n Partnering with Marie Claire Beauty Drawer enabled us to target qualified beauty enthusiasts, resulting in better engagement and higher review response rates while keeping costs in check. \n

\nWe crafted personalized experiences with 15 full-size products on offer, guiding consumers through a branded sampling experience to collect reviews and detailed product feedback, laying the groundwork to help drive post-trial sales.\n\n \n <\/div>\n <\/div>\n\n\n\n<\/div>\n\n\n\n

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Results<\/h3>\n <\/div>\n
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\n The outcome? 2,067 consumers received a sample of their choosing and 1,323 opted into ARKIVE\u2019s CRM database, equipping ARKIVE with a community of loyal customers ready to engage in future marketing.\n

\nAnd within just two months of the campaign being live, it generated 778 glowing product reviews and an overall star rating of 4.5\/5 stars.\n\n <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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\nPlus, using SoPost\u2019s customizable feedback questions and AI Review Summaries<\/a>, ARKIVE were also able to make data-led decisions and tailor their marketing messaging to align with their target consumers\u2019 priorities.\n

\nOur AI Review Summaries<\/a> highlighted consumers’ love for the product’s scent, refreshing hair benefits, practical yet aesthetic packaging and non-irritating properties.\n\n <\/div>\n <\/div>\n\n\n\n<\/div>\n\n\n\n

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\n <\/b> \nAnd while our campaign wasn’t primarily focused on sales, we saw an incredible 6x purchase clicks from our post-trial email versus the UK haircare average, with 53% of consumers saying they’d purchase the product in the next 6 months, showcasing just how impactful strategic digital sampling can be to help drive purchase intent.\n\n

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\n 53%\n <\/h3>\n

\n would purchase in the next six months\n <\/p>\n <\/div> \n\n

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\n \u201cAt ARKIVE Headcare, we\u2018re working with smaller budgets and smaller quantities, and we really wanted to build that customer base from the ground-up. \n

\n\u201cSo we partnered with SoPost and Marie Claire Beauty Drawer to connect with as many consumers as possible to ensure our pounds were working hard and stretching as far as they could.\n

\n\u201cWith the round-ups that SoPost provide, we were able to use the data to inform future campaigns, strategies and decisions. But also, in the reviews and feedback that we see, we can curate the content and communications from the brand, based on what the customer wants to know about the product.\u201d\n <\/h4>\n

\n – Amelia Reynolds, Head of Brand at ARKIVE Headcare\n\n <\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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\n Want to see more of
our success stories?\n <\/h2>\n <\/div>\n<\/div>\n\n\n\n
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\n \"Tanqueray\"<\/a>\n \"\"<\/a>\n <\/div>\n <\/div>\n
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\n \"Benefit\"\n <\/div>\n <\/div>\n
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\n Creating a fanbase ahead of Benefit Cosmetics\u2019 global Fan Fest Mascara launch.\n <\/p> \n \"\"\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n

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\n \"Melvita\"<\/a>\n \"\"<\/a>\n <\/div>\n <\/div>\n
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\n \"Melvita\"\n <\/div>\n <\/div>\n
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\n First-to-market sampling campaign for Melvita via an influencer broadcast channel.\n <\/p> \n \"\"\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

We helped ARKIVE Headcare get their range of full-size product samples into the hands of their target consumers, grow their customer base and generate online reviews through an exclusive sampling partnership.<\/p>\n","protected":false},"featured_media":11632,"template":"","class_list":["post-11620","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBuilding a loyal and engaged customer base from the ground up<\/title>\n<meta name=\"description\" content=\"We helped ARKIVE Headcare reach their target consumers, grow their customer base and generate online reviews through our exclusive sampling partnership with Marie Claire Beauty Drawer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sopost.com\/fr\/case-studies\/arkive-headcare\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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