{"id":16122,"date":"2026-03-17T13:16:01","date_gmt":"2026-03-17T13:16:01","guid":{"rendered":"https:\/\/sopost.com\/?post_type=case-studies&#038;p=16122"},"modified":"2026-03-18T13:55:09","modified_gmt":"2026-03-18T13:55:09","slug":"dr-hauschka","status":"publish","type":"case-studies","link":"https:\/\/sopost.com\/fr\/case-studies\/dr-hauschka\/","title":{"rendered":"Dr Hauschka"},"content":{"rendered":"\n<div class=\"bcontainer\">\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 200px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"brow\">\r\n<div class=\"col-lg-7 col-12\">\r\n<div class=\"d-lg-flex justify-content-start align-items-center\">\n\n\n\n<img decoding=\"async\" class=\"w-100\" style=\"max-width: 446px;\" src=\"https:\/\/sopost.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-12.04.58.png\" alt=\"Dr Hauschka\" \/>\n\n\n\n<\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"brow\">\n<h1 class=\"sopo-64 title\">Driving Awareness, Engagement &#038; Sales for Dr. Hauschka\u2019s Day Cream Range\n<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 135px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<\/div>\n\n\n\n<div class=\"bcontainer\">\n\n\n\n<div class=\"brow\">\n\n\n\n<div class=\"col-lg-6 p-lg-0 col-12\"><img decoding=\"async\" src=\"https:\/\/sopost.com\/wp-content\/uploads\/2026\/02\/rose-light.png\" \/><\/div>\n\n\n\n<div class=\"col-lg-6 p-lg-0 col-12\">\n<div class=\"h-50 d-flex justify-content-center align-items-center\" style=\"background: #f6f7f8;\"><img decoding=\"async\" class=\"w-100\" style=\"max-width: 200px;\" src=\"https:\/\/sopost.com\/wp-content\/uploads\/2026\/02\/logo-dr-hauschka.png\" alt=\"Dr H\" \/><\/div>\n<div class=\"h-50 height-auto sopo-black-bg d-flex justify-content-start align-items-center\" style=\"background: #231f20;\">\n<div class=\"p-5\">\n<h3 class=\"text-white mt-3 sopo-64\">driving a 102%\nsales uplift with sampling.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 135px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"bcontainer\">\n\n\n\n<div class=\"brow d-flex justify-content-between align-items-top\">\n\n\n\n<div class=\"col-lg-4 col-12 sopo-deep-page-stat-border\">\n<div class=\"p-5\">\n<h3 class=\"sopo-deep-page-stat-number sopo-64\">16%<\/h3>\n<p class=\"mt-3 sopo-24\">feedback response rate<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-lg-4 col-12 sopo-deep-page-stat-border\">\r\n<div class=\"p-5\">\r\n<h3 class=\"sopo-deep-page-stat-number sopo-64 pl-lg-3\">7k<\/h3>\r\n<p class=\"mt-3 sopo-24 pl-lg-3\">opted in to receive future marketing<\/p>\r\n<\/div>\r\n<\/div>\n\n\n\n<div class=\"col-lg-4 col-12\">\n<div class=\"p-5\">\n<h3 class=\"sopo-deep-page-stat-number sopo-64 pl-lg-3\">6%<\/h3>\n<p class=\"mt-3 sopo-24 pl-lg-3\">clicked on &lsquo;shop now&rsquo;<\/p>\n<\/div>\n<\/div>\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 135px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"\" style=\"background: #f6f7f8;\">\n\n\n\n<div class=\"bcontainer\">\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 60px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"brow d-flex justify-content-start align-items-center\">\n\n\n\n<style>\n  \/* This forces ALL links inside sopo-20 to match the paragraph size *\/\n  .sopo-20 a {\n    font-size: inherit !important;\n    display: inline-block; \n  }\n<\/style>\n<div class=\"col-lg-5 offset-lg-1 col-12 d-flex justify-content-start align-items-around\">\n<div class=\"\"><p class=\"sopo-20\">\n  <b class=\"sopo-20\"><a href=\"https:\/\/www.drhauschka.co.uk\/\">Dr Hauschka<\/a><\/b> tasked SoPost with expanding awareness of its Day Cream range and educating consumers on the unique benefits of each variety, with the aims to influence purchase rates.<br \/><br \/>the targeted digital sampling campaign focused on community audiences and a structured post-trial journey, with the goal of driving meaningful trial, feedback and measurable commercial impact.\n<br \/><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-lg-6 col-12 mt-5 mt-lg-0 pl-lg-5\"><img decoding=\"async\" class=\"w-100 mx-auto d-block\" style=\"max-width: 500px;\" src=\"https:\/\/sopost.com\/wp-content\/uploads\/2026\/02\/Hero-Image.png\" alt=\"\" \/><\/div>\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 88px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<\/div>\n\n\n\n<div style=\"background:#fff\"><\/div>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"bcontainer\">\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 135px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"brow d-flex justify-content-start align-items-center\">\n\n\n\n<div class=\"col-lg-6 col-12 order-lg-1 order-2 mt-5 mt-lg-0\"><img decoding=\"async\" class=\"w-100 mx-auto d-block\" style=\"max-width: 500px;\" src=\"https:\/\/sopost.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-13.00.39.png\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"col-lg-5 offset-lg-1 order-1 col-12\">\n<div class=\"\">\n<h3 class=\"text-black mt-3 sopo-24\">The campaign:<\/h3>\n<br \/><br \/>\n<p class=\"sopo-20\">To encourage awareness and increase purchases of Dr. Hauschka\u2019s Day Creams, SoPost activated sampling via our exclusive communities Marie Claire Beauty Drawer (MCBD) and The Beauty Dispatch (in partnership with Who What Wear).<br \/><br \/> The highly engaged matched consumers were guided through an education-first sampling experience, selecting the Day Cream variant that best suited their needs, which ensured relevance and stronger post-trial satisfaction.<br \/><br \/>\nSoPost\u2019s geotargeting functionality was used to comply with regional regulations (e.g., filtering out ineligible Scotland residents), ensuring smooth campaign execution without diluting reach.<br \/><br \/>\nA full-funnel post-trial email journey ran alongside sampling:\n Order Approved \u2192 Dispatched \u2192 Request for Feedback \u2192 Drive to Purchase,\n with a promo code included in the final purchase email to boost conversion. <br \/><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 135px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"fluid-bcontainer\">\n  <div class=\"separator-sopo\">\n    \n  <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 136px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<\/div>\n\n\n\n<div class=\"bcontainer\">\n<div class=\"brow d-flex justify-content-start align-items-top\">\n<div class=\"col-lg-5 col-12\">\n<h3 class=\"sopo-64\">Results<\/h3>\n<\/div>\n<div class=\"col-lg-7 col-12\">\n<p class=\"sopo-20\">The campaign delivered benchmark-beating engagement and commercial performance:<br \/><br \/>\n7,000 samples were claimed in under 24 hours, with a 100% marketing opt in.\n<br \/><br \/>\nA 16% feedback response rate was acheived (3x the UK skincare average).\n<br \/><br \/>\nThe campaign achieved a 6% \u201cShop Now\u201d CTR, well above the 2.1% UK Skincare benchmark.\n<br \/><br \/>\nAll variants at least doubled their previous \u201cShop Now\u201d performance and one variant, the Apricot Day Cream, tripled it&rsquo;s previous results.\n\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"bcontainer\">\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 100px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"brow d-flex justify-content-start align-items-center\">\n\n\n\n<div class=\"col-lg-6 col-12 order-lg-1 order-2 mt-5 mt-lg-0\"><img decoding=\"async\" src=\"https:\/\/sopost.com\/wp-content\/uploads\/2026\/02\/melissa.png\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"col-lg-5 offset-lg-1 order-1 col-12\">\n<div class=\"\">\n<h3 class=\"text-black mt-3 sopo-24\">How hyper-targeted sampling positively impacts sales<\/h3>\n<br \/><br \/>\n<p class=\"sopo-20\"> Dr Hauschka saw significant sales uplifts in the two weeks following the drive-to-purchase email (vs the two weeks prior), with an outstanding 102% sales uplift shared by the brand for the Apricot Day Cream, as well as all other variations producing results above benchmark too.\n<br \/><br \/> This demonstrates the power of hyper- targeted trial when it comes to driving purchase rates and return on investment with a new audience.\n\n\nalignment.<\/p>\n<\/div>\n<\/div>\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 120px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"brow d-flex justify-content-start align-items-center\">\n\n\n\n<div class=\"col-lg-5 offset-lg-1 col-12 d-flex justify-content-start align-items-around\">\n<div class=\"\">\n<p class=\"sopo-20\">These results highlight how an education-centred sampling experience, combined with targeted community activation and a strong purchase journey, can turn trial into meaningful commercial growth, whilst collecting valuable marketing opt ins and rich zero and first party data, and generating valuable reviews along the way. <br \/><br \/> Want to learn about how you can achieve multiple objectives from one campiagn? \n<br \/><br \/><\/p>\n<div class=\"brow mt-5\">\n<div class=\"col\"><a class=\"sopo-black-cta mt-5\" href=\"\/book-a-meeting\/\"> Let&rsquo;s chat<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-lg-6 col-12 mt-5 mt-lg-0 pl-lg-5\"><img decoding=\"async\" class=\"w-100 mx-auto d-block\" style=\"max-width: 500px;\" src=\"https:\/\/sopost.com\/wp-content\/uploads\/2026\/02\/rose.png\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"bcontainer\">\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 120px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<\/div>\n\n\n\n<div class=\"bcontainer\">\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 80px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"bcontainer\">\r\n<div class=\"brow\">\r\n<h2 class=\"sopo-64\">Want to see more of <br class=\"d-lg-block d-none\" \/>our success stories?<\/h2>\r\n<\/div>\r\n<\/div>\n\n\n\n<div class=\"wp-block-spacer half-spacer-mob\" style=\"height: 67px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"bcontainer\">\r\n<div class=\"brow d-lg-flex justify-content-center align-items-top\">\n\n\n\n<div class=\"col-lg-6 col-12 mb-5 pr-lg-5\">\r\n<div class=\"brow px-5\" style=\"min-height: 159px; border: 1px solid #ebedef;\">\r\n<div class=\"d-flex justify-content-between align-items-center casestudy-tile-logo-wrap py-5 w-100\"><a href=\"\/case-studies\/tanqueray\/\"><img decoding=\"async\" class=\"casestudy-tile-logo\" src=\"https:\/\/www.sopost.com\/wp-content\/uploads\/2023\/06\/Tanqueray-logo-1.png\" alt=\"Tanqueray\" \/><\/a> <a href=\"\/case-studies\/tanqueray\/\"><img decoding=\"async\" class=\"casestudy-diag-arrow d-lg-block d-none\" src=\"\/wp-content\/uploads\/2023\/06\/diag-arrow.png\" alt=\"\" \/><\/a><\/div>\r\n<\/div>\r\n<div class=\"brow\" style=\"border: 1px solid #ebedef;\">\r\n<div class=\"col p-0\"><img decoding=\"async\" class=\"w-100\" src=\"https:\/\/www.sopost.com\/wp-content\/uploads\/2023\/07\/Frame-1638.jpg\" alt=\"Tanqueray\" \/><\/div>\r\n<\/div>\r\n<div class=\"brow p-4 case-study-index-text-wrap\" style=\"border: 1px solid #ebedef;\">\r\n<div class=\"col-12\">\r\n<p class=\"sopo-24 d-inline\">Discover how we helped Tanqueray build product and brand awareness prior to the holiday season<\/p>\r\n<a class=\"sopo-24\" href=\"\/case-studies\/tanqueray\/\"><img decoding=\"async\" class=\"d-inline\" style=\"width: 14px; height: 14px;\" src=\"\/wp-content\/uploads\/2023\/06\/diag-arrow.png\" alt=\"\" width=\"14\" \/> <\/a><\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<div class=\"col-lg-6 col-12 mb-5 pr-lg-5\">\r\n<div class=\"brow px-5\" style=\"min-height: 159px; border: 1px solid #ebedef;\">\r\n<div class=\"d-flex justify-content-between align-items-center casestudy-tile-logo-wrap py-5 w-100\"><a href=\"\/case-studies\/aerin\"><img decoding=\"async\" class=\"casestudy-tile-logo\" src=\"https:\/\/www.sopost.com\/wp-content\/uploads\/2023\/07\/aerinlogo-21-1.png\" alt=\"Aerin\" \/><\/a> <a href=\"\/case-studies\/aerin\"><img decoding=\"async\" class=\"casestudy-diag-arrow d-lg-block d-none\" src=\"\/wp-content\/uploads\/2023\/06\/diag-arrow.png\" alt=\"\" \/><\/a><\/div>\r\n<\/div>\r\n<div class=\"brow\" style=\"border: 1px solid #ebedef;\">\r\n<div class=\"col p-0\"><img decoding=\"async\" class=\"w-100\" src=\"https:\/\/www.sopost.com\/wp-content\/uploads\/2023\/07\/Frame-1637.jpg\" alt=\"Aerin\" \/><\/div>\r\n<\/div>\r\n<div class=\"brow p-4 case-study-index-text-wrap\" style=\"border: 1px solid #ebedef;\">\r\n<div class=\"col-12\">\r\n<p class=\"sopo-24 d-inline\">AERIN\u2019s objective was to raise awareness and generate social buzz for Hibiscus Palm, their new fragrance<\/p>\r\n<a class=\"sopo-24\" href=\"\/case-studies\/aerin\"><img decoding=\"async\" class=\"d-inline\" style=\"width: 14px; height: 14px;\" src=\"\/wp-content\/uploads\/2023\/06\/diag-arrow.png\" alt=\"\" width=\"14\" \/> <\/a><\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Driving Awareness, Engagement &#038; Sales for Dr. Hauschka\u2019s Day Cream Range driving a 102% sales uplift with sampling. 16% feedback response rate 7k opted in to receive future marketing 6% clicked on &lsquo;shop now&rsquo; Dr Hauschka tasked SoPost with expanding awareness of its Day Cream range and educating consumers on the unique benefits of each<\/p>\n","protected":false},"featured_media":16124,"template":"","class_list":["post-16122","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Driving purchase via hyper-targeted sampling<\/title>\n<meta name=\"description\" content=\"delivering scale, standout reviews, and strong purchase intent with Dr Hauschka\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sopost.com\/fr\/case-studies\/dr-hauschka\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving purchase via hyper-targeted sampling\" \/>\n<meta property=\"og:description\" content=\"delivering scale, standout reviews, and strong 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Harkin","author_link":"https:\/\/sopost.com\/fr\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Driving Awareness, Engagement &#038; Sales for Dr. Hauschka\u2019s Day Cream Range driving a 102% sales uplift with sampling. 16% feedback response rate 7k opted in to receive future marketing 6% clicked on &lsquo;shop now&rsquo; Dr Hauschka tasked SoPost with expanding awareness of its Day Cream range and educating consumers on the unique benefits of 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