SoPost partners with Aptar Beauty to reduce product sampling wastage and optimize the consumer experience

We've joined forces with Aptar Beauty to pioneer a new era of product sampling, aimed at making it more efficient and sustainable while optimizing the consumer experience.

Our groundbreaking new partnership combines Aptar Beauty’s expertise in the design and production of sampling products with SoPost's digital sampling and distribution expertise, providing a holistic, sustainable sampling solution.

Aptar Beauty focuses on manufacturing samples, while we manage the digital sampling campaigns, handle fulfillment logistics and monitor campaign performance.

“Our partnership with SoPost adds real value for our clients," says Savéria Guelfucci, Marketing Manager at Aptar Beauty.

"By collaborating on brand projects early on, we can help them plan future marketing campaigns, recommending the right sample format for the right distribution channel.”

Success story: Memo Paris, a luxury fragrance house

Parisian luxury fragrance house, Memo Paris, is the first brand to benefit from our new partnership, leveraging our best-in-class digital sampling and logistical expertise with Aptar Beauty's Imagin sampling solution.

Imagin's lightweight, customizable design makes it the ideal format for cost-effective postal distribution for Memo Paris.

Our market-leading sampling technology enabled Memo Paris to send samples to their perfect target consumers, track their product discovery journey, collect and analyze feedback and gain deeper insights into their buying intentions.

This enriched Memo Paris’ CRM database with invaluable consumer data while minimizing waste through more efficient targeting. Jonny Grubin, SoPost’s Founder & CEO, highlights:

"Our goal is to craft seamless and memorable sampling experiences. By combining Aptar Beauty's second-to-none production capability, SoPost’s best-in-class technology and distribution network, and MEMO Paris's high-end products, we're ensuring that the right consumers receive a personalized sampling experience in the right environments, leaving a lasting impression."

Crafting memorable consumer experiences

During a post-campaign de-brief interview, Arthur Courtois-d’Auzac, Head of Digital at Memo Paris, was delighted by SoPost and Aptar Beauty's collaborative mindset and cohesive end-to-end project management:

“At Memo Paris, we strive for each interaction with our brand to be enjoyable and memorable, and product sampling is a key point of contact in our brand experience.

"SoPost and Aptar Beauty not only cover the international sampling experience end-to-end; they also share our mission, which is why we chose to work with them. This partnership allowed us to target the right people and improve our customer experience in a profitable and efficient manner while minimizing waste and maximizing return on investment.”

A win-win partnership

“Offering more for our customers” is a mission shared by Aptar Beauty and SoPost. Aptar Beauty offers a range of adaptable sample formats, including lightweight, paper-based options with different sizes and finishes and the Imagin and the iD SCENT range.

SoPost's cutting-edge technology streamlines the entire sampling process, helping brands like MEMO Paris produce fewer samples but distribute more effectively. We were also recently awarded Gold status by EcoVadis for our sustainability efforts, placing us in the top 5% of participants.

Hélène Tournesac, Head of Brand Partnerships, France, at SoPost, adds:

“At SoPost, we want to go even further by offering our brand partners 360° support. We strive to optimize our processes overall with targeted and sensible production. This partnership allows brands to better plan their production process, and to consequently limit costs as well as waste.”

We're so excited about this incredible collaboration. Together, we offer a full sampling campaign service that optimizes the entire value chain–from production to campaign activation and fulfillment–resulting in more efficient, sustainable and responsible product sampling.