Consumer trust
Instagram indexing | how Google’s update impacts product sampling
Earlier this month, Instagram went live with a change that allows Google...
Consumer trust
Trust in marketing is broken. How can brands fix it?
Consumers are overwhelmed. They are constantly being bombarded with info...
Partnerships
SoPost Partners with Boots to Revolutionize Product Sampling with Data-Driven, Personalized Experiences
We’re beyond excited to announce that we’re now delivering our industry-...
Digital sampling
How product sampling in North America is driving ROI
There are a number of factors shaping consumer spending habits among Ame...
Partnerships
indu and SoPost launch peer-powered gifting feature to boost brand growth.
This new feature is a powerful way for indu to tap into word-of-mouth ma...
Partnerships
SoPost and Who What Wear UK partner to launch The Beauty Dispatch – a premium product sampling community for beauty brands in the UK.
Our exclusive new community connects beauty brands with a highly qualifi...
Digital sampling
Inside the SoPost Summit NYC: bold strategies, beauty breakthroughs, and what’s next in brand marketing.
We brought together industry leaders to share insights, strategies and e...
Product updates
Introducing visual UGC in feedback: a game-changer for building trust and driving sales.
Now, when consumers leave reviews, they can submit photos too, giving br...
Product updates
Let’s talk data: a fresh look at SoPost’s reporting dashboards.
It's been a hot minute since we talked about our reporting dashboards! H...
Digital sampling
The ripple effect of product sampling: the ROI that’s often missed.
We all know product sampling generates an immediate boost in sales, but ...
Digital sampling
Three marketing trends set to dominate in 2025.
It's time to look ahead to three trends that we expect to heavily influe...
Digital sampling
How many reviews does it really take to drive sales?
Stacking up five-star ratings won't cut it. How do you go beyond the bas...