Consumer trust Trust in marketing is broken. How can brands fix it? Consumers are overwhelmed. They are constantly being bombarded with info... Read More
Partnerships SoPost Partners with Boots to Revolutionize Product Sampling with Data-Driven, Personalized Experiences We’re beyond excited to announce that we’re now delivering our industry-... Read More
Digital sampling How product sampling in North America is driving ROI There are a number of factors shaping consumer spending habits among Ame... Read More
Partnerships indu and SoPost launch peer-powered gifting feature to boost brand growth. This new feature is a powerful way for indu to tap into word-of-mouth ma... Read More
Partnerships SoPost and Who What Wear UK partner to launch The Beauty Dispatch – a premium product sampling community for beauty brands in the UK. Our exclusive new community connects beauty brands with a highly qualifi... Read More
Digital sampling Inside the SoPost Summit NYC: bold strategies, beauty breakthroughs, and what’s next in brand marketing. We brought together industry leaders to share insights, strategies and e... Read More
Product updates Introducing visual UGC in feedback: a game-changer for building trust and driving sales. Now, when consumers leave reviews, they can submit photos too, giving br... Read More
Product updates Let’s talk data: a fresh look at SoPost’s reporting dashboards. It's been a hot minute since we talked about our reporting dashboards! H... Read More
Digital sampling The ripple effect of product sampling: the ROI that’s often missed. We all know product sampling generates an immediate boost in sales, but ... Read More
Digital sampling Three marketing trends set to dominate in 2025. It's time to look ahead to three trends that we expect to heavily influe... Read More
Digital sampling How many reviews does it really take to drive sales? Stacking up five-star ratings won't cut it. How do you go beyond the bas... Read More
Product updates Instantly summarize thousands of reviews and access powerful new insights with SoPost’s AI Review Summaries. Our AI automatically scans, analyzes and summarizes feedback from SoPost... Read More