Brand strategy
74% of UK Gen Z would spend £100+ on fragrance. Are beauty brands underestimating their spending power?
SoPost and UNiDAYS Sample Society data challenges assumptions about Gen ...
Free download
Free download | Think you know Gen Z? | The Gen Z playbook
We’ve turned insights from the Sample Society - into a practical playboo...
Digital sampling
Your sampling campaign is flying. But is it actually working?
Every sample is an investment. Stop measuring success by how quickly you...
Product updates
A clearer view of your paid media performance with SoPost’s Ad Insights.
If paid media is driving consumers to your product sampling campaign, yo...
News
SoPost and BLP (Northern) shortlisted for Shipper/Partner Company of the Year 2026
SoPost and BLP (Northern) have been named finalists for the Shipper/Part...
Free download
Free download | The SoPost Beauty Brand Playbook 2026
Consumer trust is at an all time low, while beauty brands are seeing mar...
Brand strategy
The fragrance funnel is broken. Gen Z product sampling will fix it.
Traditionally, the fragrance industry has relied on a top-heavy marketin...
Partnerships
Cocktails & Conversation | how the Boots and SoPost partnership is reclaiming retail ROI
‘Perhaps’ is an expensive word in the beauty industry. Perhaps a consume...
SoPost round up
SoPost industry round up | agentic commerce, clinical transparency & the launch of Evermark
February has seen huge strides in the beauty and CPG industries. The eme...
Consumer trust
Hot on the Scent | Marketing to Gen Z and Gen Alpha
The fragrance industry gathered in early February to decode the evolving...
Digital sampling
How Digital Product Sampling Drives Mother’s Day ROI
Mother’s Day is one of the most expensive periods for beauty and fragran...
Brand strategy
Why product trial is the foundation of a modern brand growth strategy
Marketing budgets are under increasingly intense pressure to deliver imm...