Targeted CPG Product Sampling | Digital Sampling Agency

The untargeted approach of traditional sampling is a thing of the past. Our digital sampling solutions help CPG brands target the right consumers effectively, with measurable impact.

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37%

on average are new to the brand when sampling

387k

glowing product reviews generated

34%

average post-trial purchase rates

Gain shelf visibility

Visibility is key in the crowded CPG market. Stand out by engaging your audience at the right time and place and delivering targeted, memorable sampling experiences that put your CPG brand in the spotlight and boost shelf visibility.

Drive purchase decisions

Turn trials into sales. Whether you’re launching a new plant-based snack or puppy food, SoPost helps you build positive reviews, brand trust and loyal advocates, turning product sampling into a powerful sales driver.

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Adapt to consumer trends

Adapt quickly to evolving consumer preferences. With SoPost’s sampling platform, CPG brands can gather valuable insights on product performance, preferences and trends, helping to refine flavors, benefits or even packaging to align with evolving consumer demands.

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Engage and expand audiences

Attract new consumers while enriching your audience profiles. SoPost ensures your samples land in the hands of highly engaged individuals who are actively seeking CPG products like yours, helping your brand build a loyal, informed customer base and boosting your impact in a competitive market.

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Power new launches

Set your CPG product launch up for success with detailed insights, glowing reviews, engaging content and a pool of consumers ready to shop your product from day one.

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Woman on viewing sample campaign on phone

Food and
drink

Petcare

Babycare

Health and
wellbeing

Home and
lifestyle

Market leaders, trusted by market leaders.

The world’s leading and fastest growing CPG brands use SoPost to boost product and brand awareness, gather reviews and feedback, grow their CRM databases, and drive sales.

Winning over non-vegans during Veganuary for Hellmann’s.

20k

contacts added to Hellmann’s marketing database

36%

immediately purchased a full-size bottle

3k

glowing product reviews generated

Hellmmans - 36% purchased a full-sized product after sampling

We take a consultative approach.

Our global team of experts are here to listen, advise and manage your CPG sampling campaigns from start to finish. We offer in-depth analysis and insights to set you up for success and drive maximum campaign impact.

Alice Temple
Latter

Brand Partnerships Director, UK

Courtney
Kumpf

Brand Partnerships Director, North America

Daisy
Lewis

Brand Partnerships Manager, UK

Hélène
Tournesac

Brand Partnerships Director, France

Magali
Kirsch

Brand Partnerships Director, DACH

Kendall
Blakeman

Head of Brand Partnerships, North America

Kendal
Frantz

Brand Partnerships Manager, North America

Isobel
O’Connor

Brand Partnerships Director, International Markets

Bianca
Chambers

Head of Brand Partnerships, EMEA

Wherever your audience is, we are too.

We turn online environments into sampling channels through our exclusive partnerships and integrations.

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Sample smarter with SoPost

We’ve helped hundreds of CPG brands supercharge their marketing efforts through our innovative digital sampling platform. Want to do the same?

Let’s talk

CPG product sampling

Get your products into the right hands (and mouths!)

37%

387k