The most powerful product sampling platform

Let’s talk about sampling

What SoPost Does

We make it easy for brands to run highly effective product sampling campaigns online, delivering exceptional customer relevance, data and analytics.

We optimize the consumer experience by integrating into your channels of choice, including social networks, brand or retailer sites or our curated communities, and provide real-time insights. You can plug us directly into your campaigns, anywhere.

Our technology empowers you to reach the right people in the right environments to ensure high-quality engagements and conversion.

We provide a truly end-to-end experience, handling all order processing and quality control and even taking care of packing and packaging the samples through our network of fulfillment centers.

Graphic showing SoPost's Intelligent Order Processing options

How SoPost does it

We’ve been doing what we do for a decade, and we have developed the very best-in-class technology in our field. Our data capabilities and scalability are second-to-none, and we don’t stop at technology: our dedicated Brand Partnerships and Customer Success teams deliver exceptional results for the brands that we work with.


Why SoPost does it so well

We were the pioneers in this space, and we have the technology, experience and data that can only come from running thousands of campaigns and constantly improving.

Image of SoPost dashboards

We’re on a journey to
deliver excellence.


Reviews and survey responses captured


Brand partners


Marketing opt-ins captured

1 order

Shipped every 2 seconds


Engaged consumers

Like what you see?

Let’s talk about sampling

Our Story

(Or how a bright idea, a Noel Gallagher DVD and lots of talented people got us to where we are today.)

In 2012 SoPost began life as a start-up investigating the concept of ‘social post’, a dynamic postal address that would allow you to send items to people without knowing their address. Even though this idea of linking people’s social IDs to their physical locations didn’t take off, it laid the foundations for everything that was to come.

Through some good luck and perseverance, we ended up powering a marketing campaign for a well-known band (yup, that’s the Noel Gallagher part!). This activity caught the eye of an executive in the beauty world; she got in touch and asked if we could adapt our campaign for her brand. As they say, the rest is history.

And then… well, fast forward nine years and we have partnered with hundreds of brands, employ the brightest and the best teams working across a wide range of disciplines, and have offices in Newcastle upon Tyne, London, New York, Paris, Berlin and Sydney.


Founder & CEO of SoPost, Jonny Grubin, thinks of himself as an accidental entrepreneur. But after he set up a digital marketing company at age 14 and then dropped out of university to start SoPost, those of us lucky enough to work here think of him more as a man with the ideas, drive and personality to keep SoPost delivering on its promises.

Our Team

Our values

We make every interaction matter

We care about each other, our customers, the end consumer, partners and investors. We’re curious, ask questions and actively listen to the response. We take our time to understand needs, offer advice and deliver solutions – both internally and externally.

We ship early and often

We are agile and learn as we go. We get stuff done by having a relentless focus on progress in everything we do.

We act like the underdog

We are the leaders in our field but don’t take anything for granted. Our job is never done: we win by innovating and being first-to-market, by doing the small things that have a big impact. We know when to be frugal and when to be bold. And above all else, we know that success is earned.

We write our own stories but win as a team

We are individuals who have our own expertise, use our own judgment, manage our own workload, learning and career. But we know our mission is greater than one person. We celebrate successes and work through problems together. We respect each other and have fun along the way.

Ready to start sampling smarter?

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We’ve helped more than 350 brands super-charge their marketing efforts.

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