Delivering the future of product sampling

Our mission

SoPost has, and continues to, revolutionize the digital sampling space.

Traditional product sampling methods had significant flaws, leaving brands unable to effectively target their ideal audience, accurately measure success or build an ongoing relationship with consumers.

SoPost empowers brands to reach the right people in the right environments through targeted product sampling experiences that drive awareness, conversion and high-quality engagement.

How do we do it?

We’ve been doing what we do for over a decade and have developed the best-in-class technology in our field.

Our data capabilities and scalability are second-to-none, and we don’t stop at technology.

Our dedicated Brand Partnerships and Customer Success teams deliver exceptional results for the brands that we work with.

Why do we do it so well?

We were the pioneers in this space, and we have the technology, experience and data that can only come from running thousands of campaigns and constantly improving.

We’ll create multi-channel sampling solutions that engage consumers throughout their journey.


brand partners


targeted samples sent

1 order

shipped every 2 seconds


marketing opt-ins captured


reviews and survey responses captured

Our story

(Or how a bright idea, a Noel Gallagher DVD and lots of talented people got us to where we are today.)

In 2012 SoPost began life as a start-up investigating the concept of ‘social post’, a dynamic postal address that would allow you to send items to people without knowing their address.

Even though this idea of linking people’s social IDs to their physical locations didn’t take off, it laid the foundations for everything that was to come.

Through some good luck and perseverance, we powered a marketing campaign for a well-known band (yup, that’s the Noel Gallagher part!).

This activity caught the eye of an executive in the beauty world; she contacted us and asked if we could adapt our technology for her brand. As they say, the rest is history.

Fast forward a decade, and we have partnered with hundreds of brands, employ the brightest and the best teams working across a wide range of disciplines, and have offices in Newcastle upon Tyne, London, New York, Paris, Berlin and Sydney (and counting).

From teen entrepreneur to global CEO

Founder & CEO of SoPost, Jonny Grubin, thinks of himself as an accidental entrepreneur.

But after he set up a digital marketing company at age 14 and then dropped out of university to start SoPost, those of us lucky enough to work here think of him more as a man with the ideas, drive and personality to keep SoPost delivering on its promises.

Our team
Jonny Grubin, CEO and Founder

Our values

We make every interaction matter

We care about each other, our customers, the end consumer, partners and investors. We’re curious, ask questions and actively listen to the response. We take our time to understand needs, offer advice and deliver solutions – both internally and externally.

We ship early and often

We are agile and learn as we go. We get stuff done by having a relentless focus on progress in everything we do.

We act like the underdog

We are the leaders in our field but don’t take anything for granted. Our job is never done: we win by innovating and being first-to-market, by doing the small things that have a big impact. We know when to be frugal and when to be bold. And above all else, we know that success is earned.

We write our own stories but win as a team

We are individuals who have our own expertise, use our own judgment, manage our own workload, learning and career. But we know our mission is greater than one person. We celebrate successes and work through problems together. We respect each other and have fun along the way.

Work at SoPost

We’re always on the lookout for talented individuals to join our ever-expanding team and with offices all over the globe, there is no better time to get involved.

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