Intelligent Order Processing
Make every sample count with Intelligent Order Processing
Every product sample is an investment. Intelligent Order Processing evaluates each request to protect your investment, reach high-value consumers and optimize for greater long-term ROI, not just volume
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16.4%
post-trial purchase rates
37%
increase in new consumers with IOP optimization
15%
increase in review response rates with IOP optimization
High-quality product trial starts with better intelligence
When a consumer requests a product sample, Intelligent Order Processing (IOP) analyzes their request before it’s approved – helping you reach real consumers, real homes and valid destinations, while prioritizing those most valuable to your campaign.
We do this in three ways: Protect → Qualify → Optimize
Protect every campaign
Stop wasted samples before they leave the warehouse.
We’ll automatically identify and stop invalid addresses, duplicate sample requests and excessive claims before fulfillment – protecting your product, budget and sampling performance.
Qualify for value
Reach consumers with a genuine potential to purchase.
Use qualifying questions to determine who progresses based on the criteria that matter to your brand – from needs and preferences to category spend and purchase habits.
Set your criteria, qualify consumers before they claim and capture valuable zero- and first-party data along the way.
Optimize for your objectives
Not every campaign has the same definition of success.
Use campaign-specific logic and custom parameters to prioritize consumers based on what you’re actually trying to achieve – from new-to-brand consumers to those most likely to leave feedback.
We see the pattern, not just the order.
As excessive sampling behavior becomes more sophisticated, simple checks only tell you so much. SoPost looks beyond individual requests and uses millions of proprietary data points to identify excessive sampling behavior, even when that behavior is hidden across different emails, postal addresses and channels.
41%
sample waste reduction
38g
carbon emission savings per order
1 in 6
consumers on average purchase after sampling
Precision-led sampling that drives real-world results
Our success stories demonstrate how intelligent digital product sampling transforms digital engagement into measurable brand growth. See how the world’s leading brands use SoPost to eliminate waste, reach high-intent consumers and ensure every sample delivers a maximum return on investment.
Intelligent filtering for your product trials
Over 350 brands work with SoPost to prioritize high-intent consumers. Contact us to find out how our intelligent order processing generates high-quality data, targets those most likely to convert, and delivers significantly higher ROI than traditional ad campaigns.
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