A clearer view of your paid media performance with SoPost’s Ad Insights.

If paid media is driving consumers to your product sampling campaign, you should be able to see how it’s performing. 

And with 80% of SoPost orders over the last three months coming through Meta and TikTok, paid media is a huge part of the sampling journey. 

But when your media data sits separately from your sampling campaign data, it’s harder to answer some pretty important questions:

Where is our budget going?

Are we reaching the right people?

Which ads are driving participation?

What’s actually working?

That’s why we built Ad Insights. 

Ad Insights brings your paid media data into SoPost, giving you a clearer view of the activity behind your campaign while it’s live. 

Your paid media performance. Now in SoPost.

With Ad Insights, you can see:

Spend

See how much you’re spending and where your media budget is going at ad level.

Targeting

See who you’re reaching, including demographics, interests and behaviors.

Performance

Track impressions, reach, leads and other key performance metrics like engagement and conversions.

Creative

See the ads and placements driving consumers to your campaign.

All while your campaign is running. 

A clearer view of what’s driving participation

Your sampling campaign doesn’t exist in isolation. The media, audience and creative behind it all play a big role in getting consumers there.

Ad Insights brings that activity closer to your SoPost campaign, so you can see what’s driving participation without waiting for reports or jumping between different sources of data. 

And this is just the start. We’ll keep building on Ad Insights to bring media and product experience close together - giving brands a more connected view of the journey from discovery to trial. Watch this space.

Want to see it in action? Let’s chat.