Free download | Think you know Gen Z? | The Gen Z playbook

74% of UK Gen Z Sample Society members say they’d spend £100+ on a single fragrance. Think you know what else influences where they spend their money?

Gen Z has no shortage of brands competing for their attention. But what makes them try something new, choose one product over another - and come back for more?

We’ve turned insights from the Sample Society - the Gen Z community created by SoPost and UNiDAYS - into a practical playbook for brands looking to understand what really drives this generation.

With 440,000+ members across the UK, US and Germany, the Sample Society gives us direct insight into how Gen Z discovers, experiences and buys from brands.

Inside the free playbook:

Put your assumptions to the test and explore what the data tells us about:

Discovery - how open Gen Z is to trying new brands

Influence - what shapes their purchase decisions

Product experience - what happens after trial

Spending power - what they’re prepared to pay

Loyalty - what turns trial into purchase and advocacy

Think you know Gen Z? Download our free playbook: