Grenade Success Story
Protein Bar brand launches a new product in the U.S. market!
Objective
As a new product in a new market, Grenade targeted consumers via Facebook lead generation ads, who were invited to order a sample.
Solution
This allowed the brand to control the ad’s creative, targeting parameters and spend, whilst utilizing SoPost’s technology platform for data processing, fulfillment, and analytical capabilities.
Grenade gained valuable insights throughout the campaign, the most important being an understanding of their customers’ age and gender. More precisely, they were able to identify what features of the product are most important to consumers, which they are now leveraging for retargeted marketing efforts.
9,900
targeted consumers received a sample
Results
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
39%
of consumers opted-in to further marketing 170
five-star reviews earned 43%
of consumers were likely to buy within the next six months
68%
of consumers have recommended the product to a friend