★★★★★
★★★★★
Gorgeuos scent
Can’t wait to purchase full size! Truly gorgeous scent!
Overview
The campaign
AERIN’s objective was to raise awareness and generate social buzz for Hibiscus Palm, AERIN’s new fragrance.
19,920
consumers received a sample of AERIN’s Hibiscus Palm
70%
of consumers said they were likely to purchase in the next 6 months
64%
of consumers opted-in to further marketing from AERIN
To ensure only consumers in their target audience received a sample, AERIN activated their sampling campaign through SoPost’s Facebook Lead Ad integration. Targeted consumers simply provided their shipping address in the lead form, and a sample was sent.
To generate further awareness and social buzz, AERIN worked with their Instagram Influencers to promote samples on a press trip to Tulum, Mexico. SoPost provided unique URLs for each influencer, which tracked the number of samples claimed across their followings.
Results
Marketing opt-in rates
12,727
consumers agreed to receive further marketing from AERIN
1,001
reviews were uploaded directly to the brand’s site
Demographics
19,920 unique consumers sampled
97% female consumers
Age
Consumer
feedback
88%
Would recommend Hibiscus Palm to a friend
12%
Would not
Direct consumer feedback
1,001
five-star reviews
★★★★★
★★★★★
★★★★★
★★★★★
Excellent
The smell is amazing! I shared it with some friends, we all loved it.
Purchase
intent
How likely is it that you would buy Hibiscus Palm in the next 6 months?
69%
of consumers said they were either extremely likely or very likely to buy in the next 6 months
