Erborian Success Story
Erborian’s online sampling campaign delivers results in France
Objective
Already well established in the French market, Erborian was seeking to drive product trial and sales via a digital sampling campaign for one of their hero products.
Solution
Erborian came to SoPost to activate a social sampling campaign to promote their BB Crème. Due to SoPost’s direct Facebook Lead Ad integration the brand was able to quickly and effectively launch their sampling effort, with SoPost handling the entire consumer journey from engagement to fulfillment and follow-up.
Beyond product trial and sales, Erborian was also focused on collecting marketing opt-ins and reviews in France in order to optimize their product pages. Using SoPost’s platform they were able to collect written reviews that could be used across all their product pages.
5,735
targeted consumers received a sample
Results
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
67%
of consumers opted-in to further marketing 61%
of respondents left a five-star rating 8%
of consumers clicked through to the product page via SoPost’s drive to purchase email
65%
of consumers were likely to buy within the next six months
94%
of consumers would recommend BB Crème to a friend