SoPost Partners with Boots to Revolutionize Product Sampling with Data-Driven, Personalized Experiences

We’re beyond excited to announce that we’re now delivering our industry-leading sampling services for Boots, the UK’s leading health, wellness and beauty retailer. 

This collaboration enables Boots to leverage SoPost’s powerful sampling platform alongside their own Advantage Card members, one of the largest data-rich consumer audiences available today.

Delivering data-driven, personalized product sampling at scale

Through this collaboration, Boots' suppliers can leverage the power of Boots' Advantage Card data alongside our market-leading sampling technology. 

By combining our sampling platform with Boots' consumer insights, brands can run ultra-targeted, personalized sampling campaigns that engage consumers based on their preferences and shopping behaviors, ensuring the right product reaches the right audience at the perfect time.

New opportunities to connect consumers with the best products

"This partnership marks a major milestone in the evolution of data-driven product sampling,” says Jonathan Grubin, Founder & CEO at SoPost.

“At SoPost, we’ve always believed in the power of data to create deeper connections between brands and consumers. By combining SoPost's market-leading sampling technology with Boots' unmatched audience data, we can now unlock new levels of personalization and engagement to deliver highly effective trial experiences that truly reflect consumers’ needs and preferences to drive incredible results.”

A seamless, targeted sampling experience

Brands can now target specific consumer segments with personalized product sampling offers. When a consumer requests a sample, they are taken through the SoPost sampling experience, try the product, provide feedback, and are directed to Boots to purchase post-trial, closing the loop from sampling and sales. 

This seamless process helps brands get in front of new audiences, gather valuable feedback and reviews, and drive sales – all whilst delivering a tailored experience for consumers.

Strengthening customer loyalty and driving results

With our dedication to delivering data-driven product sampling campaigns that make a real impact, combined with Boots’ vast and engaged customer base, brands now have a unique opportunity to connect with their target audience on a deeper, more personalized level, driving long-term loyalty and boosting sales performance.

“We’re delighted for Boots to be working with SoPost,” says Stephanie Taylor, Head of Omni-Media and Partnerships at Boots.

“Through this partnership we are able to unlock the opportunity to give even more Boots customers access to the incredible products and brands we stock.”

We’re so excited to see how this collaboration unfolds, bringing brands and consumers closer together through the power of data-driven, personalized product sampling.

Interested in becoming part of this new partnership? Get in touch - we’d love to show you more.