Product updates
Introducing visual UGC in feedback: a game-changer for building trust and driving sales.
Wednesday, February 19, 2025
At SoPost, we're always looking for ways to help brands make the most of their sampling campaigns. That's why we’ve launched our latest feature: visual user-generated content (UGC) in reviews and feedback.
Now, when consumers leave reviews, they can submit photos too, giving brands a powerful new way to build trust, drive engagement and ultimately increase sales.
How it works
We've made adding visual UGC with feedback seamless:
1. Photo submission with feedback: when your consumers leave their product feedback, they'll have the option to upload one or more photos.
2. Automatic syndication: thanks to our review integration partners, these reviews – complete with authentic consumer photos – can be seamlessly syndicated across retail sites. Rest assured – our AI will automatically detect and delete any inappropriate photos.
3. Centralized image gallery: all submitted photos will appear in your Campaign Manager account, giving you a ready-to-use gallery of authentic user-generated content.
4. Repurpose: reshare these photos across social media, your marketing emails, SoPost campaigns and more. The potential is as big as your creativity!
Why visual UGC is a must-have for brands
Instill trust
People trust people. That simple truth drives purchasing decisions, and nothing says authenticity like seeing real people use and enjoy your products.
We've all been there: scouring through reviews for a glimpse of what that new foundation or lipstick shade looks like on a real person.
With visual user-generated content, you're bringing your product to life and giving potential customers the confidence they need to click "Buy Now."
Increase sales and average order value
Images with reviews can increase conversion rates by up to 5x. Bazaarvoice has also found that images can result in a 250% increase in time spent on site and a 15% uplift in average order value.
Power product launches and wider marketing
All photos land in your SoPost Campaign Manager account.
Use these images beyond reviews – share them across social, email and your other marketing campaigns to reinforce your brand and deepen loyalty.
Use UGC for new product launches to build buzz and anticipation.
Maximize your sampling campaigns
Incorporate visual UGC into feedback requests and drive-to-purchase emails for higher engagement and conversion rates across your sampling campaigns.
Expand your reach
Thanks to our review syndication partners, you can sync these image-rich reviews across retail networks, putting authentic customer content in front of even more shoppers.
Transform reviews into marketing gold
Visual UGC transforms feedback from your product sampling campaigns into persuasive, high-impact marketing assets. More trust. More engagement. More sales.
Want to learn more? Get in touch to speak to one of our sampling experts.