AERIN Sampling Case Study

AERIN

Hibiscus
Palm

Overview

The campaign

AERIN’s objective was to raise awareness and generate social buzz for Hibiscus Palm, AERIN’s new fragrance.

19,920

consumers received a sample of AERIN’s Hibiscus Palm

70%

of consumers said they were likely to purchase in the next 6 months

64%

of consumers opted-in to further marketing from AERIN

To ensure only consumers in their target audience received a sample, AERIN activated their sampling campaign through SoPost’s Facebook Lead Ad integration. Targeted consumers simply provided their shipping address in the lead form, and a sample was sent.

To generate further awareness and social buzz, AERIN worked with their Instagram Influencers to promote samples on a press trip to Tulum, Mexico. SoPost provided unique URLs for each influencer, which tracked the number of samples claimed across their followings.

Results

Marketing opt-in rates

marketing opt-in example for AERIN
12,727

consumers agreed to receive further marketing from AERIN

1,001

reviews were uploaded directly to the brand’s site

feedback example for AERIN
demographics location example for AERIN

Demographics

19,920 unique consumers sampled

97% female consumers

Age

demographics example for AERIN

Consumer
feedback

88% Would recommend Hibiscus Palm to a friend
12% Would not

Direct consumer feedback

1,001 five-star reviews
★★★★★
★★★★★
4.36 average rating
★★★★★
★★★★★

Gorgeuos scent

Can’t wait to purchase full size! Truly gorgeous scent!

★★★★★
★★★★★

Excellent

The smell is amazing! I shared it with some friends, we all loved it.

Purchase
intent

How likely is it that you would buy Hibiscus Palm in the next 6 months?

69%

of consumers said they were either extremely likely or very likely to buy in the next 6 months

purchase intent example for AERIN
88%

Would recommend Hibiscus Palm to a friend

Work with us

Tell us a bit about your brand and objectives, and we’ll help you start sampling.