Aveda Success Story
Aveda saw nearly 5% of sample recipients click to purchase full-size product
Objective
Aveda was looking to broaden awareness of a newer hair care line, while also generating reviews for the range’s hero product: nutriplenish leave-in-conditioner.
Solution
In order to reach their target audience on social media, Aveda activated a sampling campaign using SoPost’s Facebook and Instagram Lead Ad integration.
Once Aveda launched the ads, SoPost managed the sampling journey from engagement to fulfillment, while also ensuring feedback and response rates remained high.
6,972
targeted consumers received a sample
Results
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
57%
of consumers opted-in to further marketing 580
five-star reviews earned 4.6%
of consumers clicked through the post-trial email to purchase 68%
of consumers were likely to buy within the next six months
94%
of consumers would recommend the product to a friend
62%
of consumers said they had already recommended the product