Aveda was looking to broaden awareness of a newer hair care line, while also generating reviews for the range’s hero product: nutriplenish leave-in-conditioner.
In order to reach their target audience on social media, Aveda activated a sampling campaign using SoPost’s Facebook and Instagram Lead Ad integration.
Once Aveda launched the ads, SoPost managed the sampling journey from engagement to fulfillment, while also ensuring feedback and response rates remained high.
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
of consumers were likely to buy within the next six months
of consumers would recommend the product to a friend
of consumers said they had already recommended the product