BEAR Strawberry YoYos

BEAR

Strawberry
Yoyos

Overview

The campaign

BEAR's objective was to drive the trial of Strawberry Yoyos through a social sampling campaign.

9,960

consumers received a sample of BEAR Strawberry Yoyos

82%

of consumers said they were likely to purchase in the next 6 months

5.3%

sales uplift tracked through in-store sales analysis

BEAR Facebook page

BEAR created a Lead Ad on Facebook and Instagram, inviting consumers in their target audience to claim a Strawberry Yoyos sample. Consumers simply provided their shipping address in the lead form, and SoPost automatically processed their order.

Whilst having control over the ad creative, targeting and spend, the brand were able to utilise SoPost's Facebook Lead Ad integration for its data, fulfilment and analytical capabilities.

Results

Marketing opt-in rates

result circle
Optin rates: 50% BEAR opt-in rate, 52% average opt-in rate.
5,008

consumers agreed to receiving further marketing from BEAR

2,787

consumers left feedback

Request for feedback email
Request for feedback email

Demographics

9,960 unique consumers sampled

90% female consumers

Age

A bar chart showing consumer demographic data

Purchase
intent

How likely is it that you would buy BEAR Strawberry Yoyos in the next 6 months?

82%

of consumers said they were either extremely likely or very likely to buy in the next 6 months

A bar chart showing data about how likely customers were to purchase BEAR Strawberry Yoyos
5.3%

sales uplift
tracked through in-store sales analysis

Work with us

Tell us a bit about your brand and objectives, and we'll help you start sampling.