Overview
The campaign
BEAR’s objective was to drive the trial of Strawberry Yoyos through a social sampling campaign.
9,960
consumers received a sample of BEAR Strawberry Yoyos
82%
of consumers said they were likely to purchase in the next 6 months
5.3%
sales uplift tracked through in-store sales analysis
BEAR created a Lead Ad on Facebook and Instagram, inviting consumers in their target audience to claim a Strawberry Yoyos sample. Consumers simply provided their shipping address in the lead form, and SoPost automatically processed their order.
Whilst having control over the ad creative, targeting and spend, the brand were able to utilise SoPost’s Facebook Lead Ad integration for its data, fulfilment and analytical capabilities.
Results
Marketing opt-in rates
5,008
consumers agreed to receiving further marketing from BEAR
2,787
consumers left feedback
Demographics
9,960 unique consumers sampled
90% female consumers
Age
Consumer
feedback
95%
Would recommend BEAR Strawberry Yoyos to a friend
5%
Would not
Direct consumer feedback
1,901
five-star reviews
★★★★★
★★★★★
Purchase
intent
How likely is it that you would buy BEAR Strawberry Yoyos in the next 6 months?
82%
of consumers said they were either extremely likely or very likely to buy in the next 6 months
