Boost came to SoPost to activate a social sampling campaign in order to promote positive brand awareness and to ‘boost’ their customers’ moods during winter.
By using a Facebook and Instagram Lead Generation campaign, consumers could interact with Boost’s in-house chat bot (BoostBot) and ask for a free can to ‘Boost their January Blues’.
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
of consumers were likely to buy within the next six months
of consumers would recommend Boost Drinks to a friend