Boost came to SoPost to activate a social sampling campaign in order to promote positive brand awareness and to ‘boost’ their customers’ moods during winter.
By using a Facebook and Instagram Lead Generation campaign, consumers could interact with Boost’s in-house chat bot (BoostBot) and ask for a free can to ‘Boost their January Blues.’ *
* Please note: the ad creative is in line with Boost’s branding at the time of the campaign and may have since changed.
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
of consumers were likely to buy within the next six months
of consumers would recommend Boost Drinks to a friend
of consumers told us they have already gone on to purchase a Boost drink