Boost Drinks Case Study

32% of Boost’s social sampling campaign participants went on to immediately purchase a Boost drink

Objective

BOOST came to SoPost to activate a social sampling campaign in order to promote positive brand awareness and to ‘boost’ their customer’s mood during the Winter season.

Solution

By using a Facebook and Instagram Lead Generation campaign, consumers could interact with Boost’s in-house chat bot (BoostBot) and ask for a free can to ‘Boost their January Blues’.

2,500
targeted consumers received a sample
Results

Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.

57%
consumers opted-in to further marketing
170
five-star reviews earned
★★★★★
★★★★★
4.38
average rating
48%

of consumers were likely to buy within the next six months

89%

of consumers would recommend Boost Drinks to a friend

32%

consumers told us they have already gone on to purchase a Boost Drink