Elizabeth Arden drives 10x more visitors to their e-store through digital sampling
Elizabeth Arden came to SoPost to sample the Hyaluronic Acid Ceramide Capsules Hydra-Plumping Serum to a German audience. The aim of the campaign was to boost trial and awareness of the product, as well as drive sales on their e-store.
As this was the first digital sampling campaign Elizabeth Arden was running in Germany, it was also important to collect opt-ins and product reviews.
Elizabeth Arden gave consumers the opportunity to claim a highly luxurious sample of their Hyaluronic Acid Ceramide Capsules Hydra-Plumping Serum via a Facebook Lead Ad. The brand controlled the ad’s creative, targeting and spend whilst utilizing SoPost’s platform, data, fulfillment and analytical capabilities.
Consumers who received a sample were contacted via email to leave feedback. Consumers were asked to rate the product, if they would recommend the product to a friend, and if they would buy the product within the next six months. Additionally, Elizabeth Arden asked two custom questions: if they had tried the product previously and if they would combine it with another product from the brand in their skincare routine.
targeted consumers received a sample
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
of consumers opted-in to further marketing
of all reviews were five-star
of consumers have already recommended the product to a friend
of consumers were likely to buy within the next six months
of consumers visited the e-store through the click to purchase email
Unique click-rate to our product page was 10 times higher than with online display campaigns, which shows the high engagement of consumers through online sampling