Erborian Success Story
Erborian gains new customers by driving trial and awareness for their iconic products
Objective
Erborian launched a UK sampling campaign with SoPost, with the goal of driving trial and awareness of their CC Cream and BB Cream products. The ultimate objective was to generate sales for the two product ranges.
Solution
Using SoPost’s Facebook Lead Ad sampling solution, Erborian targeted consumers and had full control over who could request a sample. This was important in ensuring that only new consumers were being engaged. The brand controlled the ad’s creative, targeting and spend whilst utilizing SoPost’s platform, data, fulfillment and analytical capabilities.
As a result of this program, Erborian was able to analyze the claim rate of each CC cream shade to refine future sampling campaign quantities, media spend and the best audiences to target.
6,000
targeted consumers claimed a sample
Results
Consumers who received a sample were contacted via email after their moment of trial to provide feedback on the brand and the product they sampled.
43%
of consumers opted-in to further marketing 412
consumers gave the product a five-star rating 569
consumers left feedback 89%
of consumers had not tried a product from Erborian before receiving their sample
55%
of consumers are likely to buy within the next six months
9.7%
of consumers have already purchased the full-size product after receiving a sample