Jean Paul Gaultier Success Story

18% of consumers went on to purchase the full-size product after sampling


Jean Paul Gaultier wanted to reach new consumers in the Swiss market and drive reviews and purchases of their key fragrance, Le Beau Le Parfum.

jean paul gaultier product sampling

Using SoPost’s Lead Ad integration with Facebook, consumers could request a sample directly within the Facebook lead form before SoPost automatically validated orders ready for dispatch.

SoPost also managed sample fulfillment, including the shipment of samples with bespoke packaging and scented leaflets.

To encourage reviews and purchases post-trial, consumers received two emails:

  • One linked to the full-size product on the retailer’s website,
  • The second linked to a survey with questions about their experience with the product, whether they had heard of Le Beau Le Parfum before, recommendation likelihood and purchase intent questions.
click-through to purchase rate from post-trial email

The brand’s first digital sampling campaign with SoPost in Switzerland was a huge success in helping them get their product into new hands in the Swiss market, with 45% of sample recipients having never heard of the product before and post-trial purchase rates exceeding the industry benchmark by 54%.

average rating

of consumers have recommended the product to a friend


of consumers are likely to purchase the product in the next 6 months


of consumers gave the product a five-star rating