Fabulous
Smooth to go on, it took every scrap of make up. I loved the way my skin felt afterwards.
philosophy's objective was to reach new consumers with a social sampling campaign and drive post-trial purchase through Feelunique.
consumers received a sample of philosophy purity made simple
of consumers said they were likely to purchase the full-sized product in the next 6 months
return on investment from purchases tracked through feelunique.com
philosophy gave consumers the opportunity to claim a purity made simple cleanser sample via a Facebook Lead Ad and a widget placed on feelunique.com. The brand controlled the ad's creative, targeting and spend whilst utilising SoPost's platform, data, fulfillment and analytical capabilities.
consumers agreed to receive further marketing from philosophy
reviews were uploaded directly to the brand’s site
23,725 targeted consumers claimed a sample
97% female consumers
Would recommend purity made simple cleanser to a friend
Would not
five-star reviews
average rating
Smooth to go on, it took every scrap of make up. I loved the way my skin felt afterwards.
This feels very luxurious and decadent. I would buy again.
My sample went much further than I thought it would. The cleanser was deliciously creamy, silky and kind to my skin. Plus a little goes a long, long way!
How likely is it that you would buy purity made simple cleanser in the next 6 months?
of consumers said they were either extremely likely or very likely to buy in the next 6 months
return on investment
tracked through feelunique.com
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