philosophy purity made simple bottle

philosophy

purity made simple cleanser

Overview

The campaign

philosophy's objective was to reach new consumers with a social sampling campaign and drive post-trial purchase through Feelunique.

23,725

consumers received a sample of philosophy purity made simple

69%

of consumers said they were likely to purchase the full-sized product in the next 6 months

3.2x

return on investment from purchases tracked through feelunique.com

philosophy gave consumers the opportunity to claim a purity made simple cleanser sample via a Facebook Lead Ad and a widget placed on feelunique.com. The brand controlled the ad's creative, targeting and spend whilst utilising SoPost's platform, data, fulfillment and analytical capabilities.

Results

Marketing opt-in rates

result circle
12,727

consumers agreed to receive further marketing from philosophy

1,774

reviews were uploaded directly to the brand’s site

Request for feedback email
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Demographics

23,725 targeted consumers claimed a sample

97% female consumers

Age

age graph

Consumer
feedback

89%

Would recommend purity made simple cleanser to a friend

11%

Would not

Direct consumer feedback

1,029

five-star reviews

asterisk rating 4.31

average rating

Star rating

Fabulous

Smooth to go on, it took every scrap of make up. I loved the way my skin felt afterwards.

Star rating

Luxurious

This feels very luxurious and decadent. I would buy again.

Star rating

Creamy luxury…

My sample went much further than I thought it would. The cleanser was deliciously creamy, silky and kind to my skin. Plus a little goes a long, long way!

Purchase
intent

How likely is it that you would buy purity made simple cleanser in the next 6 months?

69%

of consumers said they were either extremely likely or very likely to buy in the next 6 months

A bar chart showing data about how likely customers were to purchase Philosophy
3.2x

return on investment
tracked through feelunique.com

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