philosophy’s objective was to reach new consumers with a social sampling campaign and drive post-trial purchase through Feelunique.
consumers received a sample of philosophy purity made simple
of consumers said they were likely to purchase the full-sized product in the next 6 months
return on investment from purchases tracked through feelunique.com
philosophy gave consumers the opportunity to claim a purity made simple cleanser sample via a Facebook Lead Ad and a widget placed on feelunique.com. The brand controlled the ad’s creative, targeting and spend whilst utilising SoPost’s platform, data, fulfillment and analytical capabilities.
Marketing opt-in rates
consumers agreed to receive further marketing from philosophy
reviews were uploaded directly to the brand’s site
targeted consumers claimed a sample
Would recommend purity made simple cleanser to a friend
Direct consumer feedback
Smooth to go on, it took every scrap of make up. I loved the way my skin felt afterwards.
My sample went much further than I thought it would. The cleanser was deliciously creamy, silky and kind to my skin. Plus a little goes a long, long way!
This feels very luxurious and decadent. I would buy again.
How likely is it that you would buy purity made simple cleanser in the next 6 months?
of consumers said they were either extremely likely or very likely to buy in the next 6 months
return on investment tracked through feelunique.com
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