Tanqueray Royale Success Story
Building product and brand awareness ahead of the holiday season
Objective
Tanqueray worked with SoPost to sample in the UK, with the goal of driving trial and awareness of their Tanqueray Royale Gin product in the lead-up to Christmas.
Solution
Using ads on Facebook and Instagram to target social media users, and SoPost’s microsite product to include an age-gate function at the point of claiming, Tanqueray were able to offer consumers a free sample to be delivered directly to their home.
2,600
targeted consumers received a sample
Results
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
30%
of consumers said they would drink the product with a meal at home or at the pub/restaurant 25%
of consumers told us they had gone on to purchase 81%
of consumers have already recommended Tanqueray Royale to a friend
89%
of consumers had already purchased, or were likely to