Tanqueray worked with SoPost to sample in the UK, with the goal of driving trial and awareness of their Tanqueray Royale Gin product in the lead-up to Christmas.
Using ads on Facebook and Instagram to target social media users, and SoPost’s microsite product to include an age-gate function at the point of claiming, Tanqueray were able to offer consumers a free sample to be delivered directly to their home.
Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.
of consumers have already recommended Tanqueray Royale to a friend
of consumers had already purchased, or were likely to