Driving Awareness, Engagement & Sales for Dr. Hauschka’s Day Cream Range

driving a 102% sales uplift with sampling.

16%

feedback response rate

7k

opted in to receive future marketing

6%

clicked on ‘shop now’

Dr Hauschka tasked SoPost with expanding awareness of its Day Cream range and educating consumers on the unique benefits of each variety, with the aims to influence purchase rates.

the targeted digital sampling campaign focused on community audiences and a structured post-trial journey, with the goal of driving meaningful trial, feedback and measurable commercial impact.

The campaign:

To encourage awareness and increase purchases of Dr. Hauschka’s Day Creams, SoPost activated sampling via our exclusive communities Marie Claire Beauty Drawer (MCBD) and The Beauty Dispatch (in partnership with Who What Wear).

The highly engaged matched consumers were guided through an education-first sampling experience, selecting the Day Cream variant that best suited their needs, which ensured relevance and stronger post-trial satisfaction.

SoPost’s geotargeting functionality was used to comply with regional regulations (e.g., filtering out ineligible Scotland residents), ensuring smooth campaign execution without diluting reach.

A full-funnel post-trial email journey ran alongside sampling: Order Approved → Dispatched → Request for Feedback → Drive to Purchase, with a promo code included in the final purchase email to boost conversion.

Results

The campaign delivered benchmark-beating engagement and commercial performance:

7,000 samples were claimed in under 24 hours, with a 100% marketing opt in.

A 16% feedback response rate was acheived (3x the UK skincare average).

The campaign achieved a 6% “Shop Now” CTR, well above the 2.1% UK Skincare benchmark.

All variants at least doubled their previous “Shop Now” performance and one variant, the Apricot Day Cream, tripled it’s previous results.

How hyper-targeted sampling positively impacts sales

Dr Hauschka saw significant sales uplifts in the two weeks following the drive-to-purchase email (vs the two weeks prior), with an outstanding 102% sales uplift shared by the brand for the Apricot Day Cream, as well as all other variations producing results above benchmark too.

This demonstrates the power of hyper- targeted trial when it comes to driving purchase rates and return on investment with a new audience. alignment.

These results highlight how an education-centred sampling experience, combined with targeted community activation and a strong purchase journey, can turn trial into meaningful commercial growth, whilst collecting valuable marketing opt ins and rich zero and first party data, and generating valuable reviews along the way.

Want to learn about how you can achieve multiple objectives from one campiagn?

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