Babycare product sampling
Get your products in front of the right parents (and little ones!)
The untargeted approach of traditional sampling is a thing of the past. Our digital sampling solutions help babycare brands reach the right consumers and build trust with parents, driving measurable impact.
Find out how
34%
on average are new to the brand when sampling
4.5k
babycare reviews generated
49%
average post-trial purchase rates
Gain shelf visibility
Visibility is key in the crowded babycare market. Stand out by engaging your audience at the right time and place and deliver targeted, memorable sampling experiences that put your babycare brand in the spotlight and boost shelf visibility.
Drive purchase decisions
Turn trials into sales. Parents love their children deeply and want the best for them, making it essential to have strong advocacy. Whether you’re launching new baby food or diapers, SoPost helps you build positive reviews, brand trust and loyal advocates, turning product sampling into a powerful sales driver.
Find out moreAdapt to consumer trends
Adapt quickly to evolving consumer preferences. With SoPost’s sampling platform, babycare brands can gather valuable insights on product performance, preferences and trends, helping to refine flavors, benefits or even packaging to align with evolving consumer demands.
Find out moreEngage and expand audiences
Attract new consumers while enriching your audience profiles. SoPost ensures your samples land in the hands of highly engaged individuals who are actively seeking babycare products like yours, helping your brand build a loyal, informed customer base and boosting your impact in a competitive market.
Find out morePower new launches
Set your babycare product launch up for success with detailed insights, glowing reviews, engaging content and a pool of consumers ready to shop your product from day one.
Find out more
From babycare to petcare: CPG product sampling that gets results.
Food and
drink
Petcare
Babycare
Health and
wellbeing
Home and
lifestyle
Market leaders, trusted by market leaders.
The world’s leading and fastest growing CPG brands use SoPost to boost product and brand awareness, gather reviews and feedback, grow their CRM databases, and drive sales.
How Pampers shifted from in-hospital programs to digital sampling success.
.
We helped Pampers take the leap from 100% un-targeted sampling to 100% hyper-targeted sampling, establishing direct communication with parents for the first time ever and doubling their marketing database in just one quarter.
33%
bought the product within weeks of sampling
68%
gave the product a five-star rating
100%
opted into marketing from Pampers
We take a consultative approach.
Our global team of experts are here to listen, advise and manage your CPG sampling campaigns from start to finish. We offer in-depth analysis and insights to set you up for success and drive maximum campaign impact.
Alice Temple
Latter
Brand Partnerships Director, UK
Courtney
Kumpf
Brand Partnerships Director, North America
Daisy
Lewis
Brand Partnerships Manager, UK
Hélène
Tournesac
Brand Partnerships Director, France
Magali
Kirsch
Brand Partnerships Director, DACH
Kendall
Blakeman
Head of Brand Partnerships, North America
Kendal
Frantz
Brand Partnerships Manager, North America
Isobel
O’Connor
Brand Partnerships Director, International Markets
Bianca
Chambers
Head of Brand Partnerships, EMEA
Wherever your audience is, we are too.
We turn online environments into sampling channels through our exclusive partnerships and integrations.
Find out more
More CPG success stories.
Sample smarter with SoPost
We’ve helped hundreds of CPG brands supercharge their marketing efforts through our innovative digital sampling platform. Want to do the same?
Let’s talk