Product updates
Instantly summarize thousands of reviews and access powerful new insights with SoPost’s AI Review Summaries.
Wednesday, October 9, 2024
Product reviews are a goldmine of insights, driving sales, influencing product development and fueling future marketing strategies. But when your product sampling campaign generates hundreds – or even thousands – of reviews, digging through all that feedback can feel impossible.
That's where SoPost's AI Review Summaries come in. Launched earlier this year, our AI automatically scans, analyzes and summarizes feedback from SoPost product sampling campaigns to instantly highlight trends and product sentiment.
Since launching, we’ve worked closely with our brand partners to refine our AI and leverage these insights to help them make smarter, faster marketing decisions. And now, we're sharing exactly how you can do the same.
Why reviews matter
First, let’s quickly explore why reviews are so powerful. Consumers today trust reviews more than ever. 95% of shoppers in 2024 read product reviews before they purchase, and 58% are willing to pay more for products that have good reviews. Plus 49% consider positive reviews one of their top three influences for purchasing a product.
But reviews aren't just about driving sales – they reveal what customers love or dislike about products, arming brands with the insights they need to improve messaging, refine strategies and innovate.
The challenge: data overload
Product sampling campaigns are incredibly effective at generating high-quality reviews en masse. At SoPost, our sampling campaigns generate incredible review response rates, especially through our Communities, which average over 35% – resulting in hundreds, even thousands, of reviews. Invaluable feedback.
But for busy marketers, this can quickly lead to data overload. Sifting through it all manually is daunting, and valuable trends and insights can easily get missed. That's where SoPost’s AI Review Summaries change the game.
Instant insights in just one click
You’ve seen AI-powered review summaries on sites like Amazon, where you get a quick overview of product feedback.
With just a single click, you can generate your own review summaries from SoPost product sampling campaigns, highlighting key trends and product sentiment:
Our sampling experts will also provide actionable recommendations based on these insights, to help you optimize future campaigns.
How can I make the most of AI Review Summaries?
So many ways! Here are some examples of how our brand partners have made the most of AI Review Summaries at SoPost over the past few months:
1. Fine-tune messaging and improve marketing strategies
Whether the feedback is glowing or reveals areas for improvement, SoPost’s AI Review Summaries help you refine your messaging and improve future campaigns.
Take ARKIVE Headcare, for example. We partnered with them to grow their customer base and generate more online reviews for their extensive range of haircare products.
Our AI Review Summaries highlighted that consumers loved their products’ scent, refreshing benefits and aesthetic packaging. This data helped ARKIVE Headcare create more relatable marketing campaigns that perfectly aligned with what their target consumers valued most.
Plus, you can access our AI Review Summaries in real-time to tweak your campaign messaging on the fly and stay ahead of evolving trends and consumer expectations.
"We've been able to use [SoPost's AI Review Summaries] to inform future campaigns, strategies and decisions.
"In the reviews and feedback that we see, we can curate the content and communications from the brand, based on what the customer wants to know about the product."
— Amelia Reynolds, Head of Brand at ARKIVE Headcare.
2. Power future launches
Launching a new product or targeting a new demographic? AI Review Summaries reveal what resonated with customers (and what didn’t), so you can refine your approach and hit the mark on future launches with data-driven confidence.
Mikado teamed up with SoPost to reignite interest in their Milk Chocolate Biscuits among a younger audience. Our campaign generated incredible engagement, valuable insights and cost-effective results compared to traditional channels like TV and print.
And our AI Review Summaries highlighted glowing feedback: consumers loved the rich chocolate flavor, perfect crunch and convenient packaging, making it an ideal snack.
The only complaint? They're too easy to finish in one go – a point Mikado could leverage for future launches with larger packs or as part of their marketing messaging.
3. Better speak your audience’s language
Pull the top ten words or phrases your consumers use in reviews and use them to craft social posts, ad copy, or emails that speak your audience’s language.
This is also ideal for creating presentations, reports or stakeholder updates on the biggest review trends – helping you streamline internal processes.
4. Effortlessly translate summaries
Operating across multiple markets? You can automatically translate SoPost’s AI Review Summaries into English, so you don’t miss out on key insights – no matter the language.
More data, zero overwhelm
Automating the review analysis stage gives you access to a new depth of knowledge that would otherwise take countless hours to gather manually.
Whether it’s refining messaging in your next campaign, spotting trends in real-time, or pulling sentiment analysis for reports, our AI Review Summaries are completely transforming how brands collect, analyze and action insights from their product sampling campaigns.
Want to learn more? Let’s chat – we’d love to show you!