ARKIVE Headcare

Building a loyal and engaged customer base from the ground up for ARKIVE Headcare through communities.

Photo of product
ARKIVE Headcare

6x click-through to purchase rate versus the UK haircare average.

70%

gave the products a five-star rating

38%

left a product review

64%

opted into ARKIVE’s database

ARKIVE Headcare wanted to get their extensive range of full-size product samples into the hands of their target consumers, grow their customer base and generate online reviews.

We knew exactly how they could engage their perfect consumers: leveraging our exclusive sampling partnership with Marie Claire Beauty Drawer…

Partnering with Marie Claire Beauty Drawer enabled us to target qualified beauty enthusiasts, resulting in better engagement and higher review response rates while keeping costs in check.

We crafted personalized experiences with 15 full-size products on offer, guiding consumers through a branded sampling experience to collect reviews and detailed product feedback, laying the groundwork to help drive post-trial sales.

Results

The outcome? 2,067 consumers received a sample of their choosing and 1,323 opted into ARKIVE’s CRM database, equipping ARKIVE with a community of loyal customers ready to engage in future marketing.

And within just two months of the campaign being live, it generated 778 glowing product reviews and an overall star rating of 4.5/5 stars.

Plus, using SoPost’s customizable feedback questions and AI Review Summaries, ARKIVE were also able to make data-led decisions and tailor their marketing messaging to align with their target consumers’ priorities.

Our AI Review Summaries highlighted consumers’ love for the product’s scent, refreshing hair benefits, practical yet aesthetic packaging and non-irritating properties.

And while our campaign wasn’t primarily focused on sales, we saw an incredible 6x purchase clicks from our post-trial email versus the UK haircare average, with 53% of consumers saying they’d purchase the product in the next 6 months, showcasing just how impactful strategic digital sampling can be to help drive purchase intent.

 

53%

would purchase in the next six months

“At ARKIVE Headcare, we‘re working with smaller budgets and smaller quantities, and we really wanted to build that customer base from the ground-up.

“So we partnered with SoPost and Marie Claire Beauty Drawer to connect with as many consumers as possible to ensure our pounds were working hard and stretching as far as they could.

“With the round-ups that SoPost provide, we were able to use the data to inform future campaigns, strategies and decisions. But also, in the reviews and feedback that we see, we can curate the content and communications from the brand, based on what the customer wants to know about the product.”

– Amelia Reynolds, Head of Brand at ARKIVE Headcare

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