Digital sampling

SoPost partners with Amazon Alexa to launch voice-activated product sampling

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Emma Hardy
Wednesday, May 10, 2023

We're super excited to announce that you can now run voice-activated sampling campaigns with SoPost through Amazon Alexa.

Designed to help you connect with your consumers when they're listening to audio content, our voice-activated experiences allow you to integrate seamless, fully branded sampling campaigns into any channel, such as streaming platforms like Spotify, digital radio or TV advertising.

How does it work?

Picture this:

  • Your target consumer is listening to their favorite podcast.

  • They hear an ad offering free samples of a perfume they've been desperate to try.

  • All they have to do is say those magic words: "Alexa, open…"

After that, Alexa will guide them through the sampling experience, and we'll take over the rest.

Watch our video for more:

Interesting! So why did we partner with Amazon Alexa?

Did you know that, on average, people spend almost two hours every day listening to audio streaming services? 

To put that into perspective, that's only 13 minutes less than more 'conventional' TV channels.

And in-home listening is only growing.

Let's take podcasts as an example. According to a Forbes survey, 90% of participants said they listen to their favorite podcasts within the comfort of their own homes.

 Various sources have also found that over two-thirds act on the ads they hear.

So what does that tell us? 

Not only are people spending an increasing amount of time consuming audio at home, but they're actively engaging with the advertising content they hear.

Over the last few years, voice search has also emerged as a game-changer in digital marketing. 

With the rise in popularity of smart speakers and virtual assistants like Amazon's Alexa and Google Assistant, voice is becoming the go-to option for consumers looking for a quick and easy way to find information and shop for products. 

In fact, more than half of adults use voice search daily. And in 2019, research found that 42% of the global online population have made at least one purchase per month using voice search, a number that continues to grow as voice search keeps improving.

Pair audio ads and voice search together, and you have a digital advertising powerhouse for any brand looking to reach consumers in a rapidly evolving market and sample where they're actively engaging.

Sounds great! Where can I run voice campaigns?

Anywhere online! Our sampling campaigns can be integrated seamlessly wherever you need us to be. 

However, voice-activated sampling is especially effective through streaming services like Spotify, podcast platforms, internet radio or connected TV.

Why should I run voice campaigns with SoPost?

Good question! Our team has worked incredibly hard to create a truly seamless voice experience for your consumers that you won't get elsewhere:

  • We fully brand the whole voice journey, including the personalized call-to-action, so the entire experience looks and feels just like your brand.
  • We only collect high-quality, Amazon-verified email addresses, increasing the number of people you can continue communication with post-trial.
  • Collecting Amazon-verified shipping addresses means your samples will reach the right homes, helping reduce product wastage.
  • You can also capture additional, enriched data and qualify consumers with our custom questions.

Plus, our voice campaigns leverage the power of the SoPost sampling platform, meaning with every order, we'll also:

  • Automatically cleanse and filter all sample requests to remove duplicate orders and ensure your samples only reach the right audience.
  • Collect post-trial reviews and feedback. Our surveys can include custom questions to capture the consumer insight you need. 
  • Drive product purchases to your website or retail partners through targeted post-trial emails. 

Our sampling experts will manage your campaigns from start to finish, and our global fulfillment partners can even handle the packaging and postage of your samples. 

How do I find out more?

We'd love to show you how we're helping brands get the edge in a competitive market through our voice-activated campaigns. 

Drop us a message, and we'll be in touch!

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