Bells & Whistles

Bells & Whistles reaches a brand new audience with online sampling.

Bells and whistles cake slices

Bells & Whistles launched a social sampling campaign with SoPost in order to drive trials of their vegan cake slices. Their campaign coincided with a launch of the product in store at major UK supermarket, Morrisons.

Bells and whistles cake slices

Bells & Whistles and their agency, Social Chain, ran targeted ads on Facebook and Instagram using SoPost’s technology to power the sampling experience, fulfillment and feedback. Qualified consumers were invited to order a vegan cake slice sample.


Consumers who received a sample were contacted via email after their moment of trial to provide feedback and reviews.

of consumers opted-in to further marketing
of consumers would recommend cake slices to a friend
of consumers said they had never previously tried the product
average rating

of consumers were likely to buy within the next six months


of consumers told us they have already gone on to buy cake slices

SoPost were fantastic in understanding our need of getting our new plant based cake to the right target market. I would highly recommend any marketer who wants to hit a niche market with sampling to consider their service. Very simple but highly effective.

Josh Boydell-Smith
Head of Brand & Marketing,
Bells of Lazonby