Building Gen Z brand love for Drunk Elephant through targeted sampling.

74% had already * or are likely to buy the D-Bronzi drops within six months.

* at the time feedback was requested

10k+

high-value contacts added to Drunk Elephant’s CRM

700+

authentic product reviews generated

53%

recommended the Protini cream to a friend within weeks of sampling.

Known for their clean-clinical skincare and cult-favorite products, Drunk Elephant wanted to boost brand awareness and drive product discovery in the UK market for two hero products – their D-Bronzi™ Anti-Pollution Sunshine Drops and Protini™ Polypeptide Cream.

Partnering with us, they ran two digital sampling campaigns to spark trial with their ideal target audience, build trust, and collect high-value first-party data that could help fuel future marketing and product development.

Gen Z Focus via the UNiDAYS Sample Society

To engage a Gen Z audience for their Protini Polypeptide Cream, Drunk Elephant tapped into the perfect channel: the UNiDAYS Sample Society, our exclusive sampling community for Gen Z students and shoppers.

This campaign paired hyper-relevant targeting with a seamless, engaging sampling experience – designed to generate opt-ins, gather valuable consumer insights, and drive purchase intent among their core audience.

Scaled reach via Meta and influencer sampling

The second campaign focused on the D-Bronzi Anti-Pollution Sunshine Drops, aiming to broaden awareness and introduce the product to a wider UK audience.

This campaign was activated through targeted Meta ads and influencer Instagram stories, reaching over 109,000 targeted consumers and encouraging consumers to claim a sample, leave feedback, and purchase post-trial.

As with the first campaign, we captured lead form data and post-trial reviews to provide Drunk Elephant with deep insight into audience behavior and sentiment.

Results

From Gen Z student engagement to scaled awareness through Meta and influencers, these campaigns turned product trial into long-term value for Drunk Elephant – building a high-intent CRM database, generating social proof through authentic reviews, and delivering rich insights to guide future marketing, messaging, and product decisions.

Let’s breakdown both campaigns…

10k+

contacts added to Drunk Elephant’s CRM

700+

authentic product reviews generated

4.5/5

★★★★★

average star rating

Protini Polypeptide Cream campaign

The campaign successfully added over 3k UK Gen Z shoppers to Drunk Elephant’s CRM, with 8% of consumers already purchasing the full-size product within weeks of trial and over half saying they would purchase within the next six months.

62%

had already * or planned to buy the Protini cream within the next six months

* at the time feedback was requested

D-Bronzi Sunshine Drops campaign

Our personalized sampling experience drove impressive engagement, resulting in more than 6.8k new marketing contacts added to Drunk Elephant’s CRM, ready to engage with future marketing and offers.

Post-trial feedback was equally impressive: over half of consumers recommended the product to a friend, 7% had already purchased within weeks of sampling, and another 65% were likely to purchase within six months.

Turning sampling into strategic insights.

Across both campaigns, we collected valuable first-party data and product feedback to help Drunk Elephant deepen understanding of their audience – not just who they are, but their skin type, where they shop, and how they experienced the products.

We also used our AI Review Summaries to instantly highlight trends and insights from feedback, supporting Drunk Elephant with more informed marketing, product development, and future targeting strategies.

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