Fragrance product sampling
Digital fragrance product sampling that turns trial into a signature scent
We place your fragrance directly into the hands of consumers looking for a new scent, moving them from one-off trial to loyal brand advocate.
Partner with us.
1.3 million
fragrance reviews generated
70%
on average plan to purchase post-trial
41%
on average are new to the product
Strategic fragrance review generation
We automate the post-trial feedback loop, prompting consumers to share their genuine sentiment. Our platform captures structured data, including longevity, sillage and scent profile, ensuring your brand gets the verified social proof required to validate your fragrance and build trust with new consumers.
Verified reviews for your brandHigh-impact fragrance visibility
We reach high-intent fragrance enthusiasts where they engage online. Our platform places your scent front and centre in the digital discovery journey, ensuring your samples get into the hands of the consumers actively looking for a new fragrance.
Precision targeted sampling for your brandPremium campaign management
We manage the logistics behind your sampling campaign too. From sourcing the right packaging to handling secure global delivery, we have it handled. We provide the operational care your brand demands for all of your fragrance launches.
How we ship your samplesHyper-targeted fragrance audiences
We engage high-intent fragrance consumers where they are online. Our platform identifies consumers based on scent profiles and category interests, ensuring your digital fragrance sampling puts the right product in the right hands.
Grow your customer baseEnd-to-end fragrance launch management
From strategy and audience matching to driving reviews and social content, SoPost experts guarantee your digital fragrance sampling converts launch activity into measurable retail impact and long-term brand advocacy.
Trusted by the world’s leading fragrance houses
The world’s leading and fastest growing beauty brands use SoPost to boost product and brand awareness, gather reviews and feedback, grow their CRM databases, and drive sales.
Find out how
Carolina Herrera’s new launch drove long-term brand advocacy & growth
With Good Girl midnight, the goal was to drive and secure loyalty for the brand’s new scent. Our sampling campaign put the bottle in consumer’s hands, while converting them into active brand advocates.
89%
would switch to Good Girl Midnight as their everyday fragrance.
48%
discovered the fragrance through this campaign as a first-time user.
78%
actively recommended the fragrance to a friend after trying it.
“For the launch of Carolina Herrera’s latest feminine fragrance, Good Girl Midnight “عبق الليل” we partnered with SoPost to do sampling at scale in the United Arab Emirates.
“The post-campaign survey results were beyond our expectation. On top of the results, the customer journey was very smooth, with customers receiving their samples within 24 hours of signing up.”
– Amir Jarboue Salaheldin, Digital & Media Manager at Puig Middle East
The standard for digital fragrance sampling
The world’s leading fragrance houses partner with SoPost to turn sampling into a proven driver of in-store sales. We help you move beyond simple distribution to build your CRM with zero- and first-party data, capture authentic reviews, and drive measurable revenue, closing the loop between digital fragrance sampling and the purchase.
Kendall
Blakeman
Head of Brand Partnerships, North America
Emily
Sharpe
Brand Partnerships Director, North America
Bianca
Chambers
Head of Brand Partnerships, EMEA
Eleanor
Hitchings
Brand Partnerships Manager, UK
Hélène
Tournesac
Brand Partnerships Director, France
Magali
Kirsch
Brand Partnerships Director, DACH
Isobel
O’Connor
Brand Partnerships Director, International Markets
Daisy
Lewis
Brand Partnerships Manager, UK
Ashley
Jentz
Brand Partnerships Manager, North America
Alexandra
Maiello
Brand Partnerships Manager, France
Exclusive access to your fragrance audience
Our partnerships and integrations turn trusted media brands digital platforms into scent discovery touchpoint. We enable your audience to sample your fragrance directly in the environments where they seek style inspiration and define their signature scents.
Find out more
How SoPost is transforming brands through our hyper-targeted digital fragrance product sampling campaigns.
Digital fragrance sampling with precision
Move beyond high-waste sampling and turn your next fragrance launch into a proven retail success. Join the fragrances houses using SoPost’s hyper-targeted digital sampling to identify their future loyalists, build a database of scent-lovers and turn a single sample into a long-term customer. If you’re ready to own your audience data and drive measurable sales that gives you a consistent ROI lift, we’re ready to help.
Plan your next fragrance launch