SoPost partners with UNiDAYS to launch the Sample Society, an exclusive sampling community for Gen Z students and graduates.

We’ve collaborated with UNiDAYS to launch the UNiDAYS Sample Society, an exclusive product sampling community designed to connect brands with Gen Z students during one of the most pivotal shopping periods of their lives.

As Gen Z students and grads start a new chapter, they’re making BIG choices about which brands will stick with them for the long haul. Make sure yours is top of mind. 

The UNiDAYS Sample Society is your exclusive pass to pre-verified, ultra-engaged Gen Z shoppers, ready to discover and fall in love with your products.

With over 27 million members globally, UNiDAYS is the world's leading Student Affinity Network, and the UNiDAYS Sample Society will launch across the UK, US and German markets.

How does it work?

1. Students simply sign up to the UNiDAYS Sample Society.

2. They select their product preferences.

3. If you’re a match, they can request a free sample delivered to their door.

It’s as easy as 1, 2, free! 

They’ll then go through a fully personalized sampling experience, providing product feedback and a review, before being guided to purchase the full-size product.

Unparalleled access to Gen Z audiences 

With over 8 million verified students and graduates in the UK and a significant footprint of 10 million members in the US, the partnership provides a powerful foundation for reaching Gen Z audiences.

"Our partnership with UNiDAYS perfectly aligns with our mission to help brands connect with consumers in meaningful ways," says Jonny Grubin, Founder & CEO here at SoPost.

"By tapping into the vast and highly engaged UNiDAYS network, we can offer our brand partners unparalleled access to Gen Z audiences at a crucial time in their lives—when they are beginning to make long-term brand choices."

Jessica Hewitt, Global Head of Beauty & Wellness at UNiDAYS, highlights how the collaboration empowers brands to deliver highly personalized sampling experiences directly to Gen Z consumers:

"By combining the global UNiDAYS member base with SoPost's cutting-edge sampling technology, we’re offering brands an unparalleled opportunity to tap into the Gen Z audience.

“This partnership allows brands to place their samples into the hands of students whose personal characteristics and buying preferences align with their products.

“It’s a unique chance to drive awareness, trial, reviews, and purchases, while influencing the trendsetters of tomorrow through authentic recommendations and social sharing."

Tapping into consumers who are ready to buy 

SoPost Communities also offer an unmatched opportunity for brands to connect with highly engaged, qualified consumers who are eager to discover new products.

As a result, they’re significantly more likely to engage with sampling campaigns, provide feedback on products, leave reviews and make purchases after trying the product. 

We see it at SoPost. On average, our Community sampling campaigns experience more than a 300% increase in review response rates. 

“Unlike broader marketing campaigns, the members of a sampling community are not only receptive to trying new products but are actively seeking them out,” explains Toby Evans, CMO at SoPost.

“The depth and quality of SoPost Communities’ first-party data allows brands to target a highly relevant audience of genuine product enthusiasts, who are more likely to become long-term customers."

Driving growth across markets

The launch also marks our first ever sampling community in Germany, offering brands in the region an exciting new channel to sample through. Something Magali Kirsch, Head of Brand Partnerships, DACH, at SoPost is especially excited about:

“Our sampling community with UNiDAYS is a fantastic way to introduce products to Gen Z, a generation eager to share their favorites on social media. It’s also an opportunity to establish deeper, long-term connections with young consumers as they begin to form their brand preferences.

“At SoPost, we're confident that by bringing this community to the German market, we’re opening up new channels for brands to interact with and create relationships with their younger audiences.”

This partnership is the perfect chance for brands to build loyalty with the Gen Z market and launch strategic sampling campaigns that engage, delight and influence purchase decisions. 

Drunk Elephant, e.l.f Cosmetics and Rituals are the first to benefit from the new partnership and will be launching their sampling campaigns over the coming weeks. We’re so excited to see the results. 

Could you be next? Let's chat, we’d love to show you how.