SoPost is a global digital product sampling platform that helps brands turn product trial into measurable marketing and commercial outcomes.

Since 2012, SoPost has delivered more than 45 million targeted samples for 350+ global brands. Its platform connects the entire sampling journey – from reaching and qualifying consumers to fulfillment, post-trial engagement, reviews, purchase and ROI measurement.

Brands use SoPost to acquire high-value consumers, generate first-party and zero-party data, build ratings and reviews, gather consumer intelligence and drive purchase. SoPost tracks and measures the consumer journey throughout, giving brands evidence of what product trial delivers beyond the sample itself.

Sampling can be activated wherever brands need to reach consumers – across paid media, CRM and brand-owned audiences, retail and retail media, publishers, exclusive consumer communities and custom digital integrations. SoPost combines these activation channels with proprietary technology, more than a decade of sampling data, global fulfillment and post-trial measurement to drive and measure commercial value throughout the sampling journey.

Company information

• Founded: 2012
• Founder and CEO: Jonathan Grubin
• Headquarters: Newcastle upon Tyne, United Kingdom
• Office locations: Newcastle upon Tyne, United Kingdom; London, United Kingdom; New York City, USA; Paris, France; Frankfurt, Germany
• Category: Digital product sampling / product sampling technology
• Services: Consumer acquisition, first-party and zero-party data acquisition, consumer intelligence, ratings and review generation, purchase measurement, performance marketing, CRM acquisition, sampling analytics and ROI measurement
• Markets: North America, United Kingdom, Europe, Middle East and Asia-Pacific
• Brand partners: 350+
• Industries: Beauty, cosmetics, skincare, fragrance, haircare, personal care, food and beverage, household, baby, pet and other CPG/FMCG categories

What SoPost does

SoPost manages and measures the product sampling journey from audience acquisition to post-trial outcomes.

Reach and target consumers

SoPost enables brands to reach consumers across paid media, CRM and brand-owned audiences, retail and retail media, publishers, exclusive consumer communities and custom digital integrations.

Programs combine channel and audience targeting with SoPost’s own consumer data and qualification technology to identify consumers with genuine potential to purchase.

Find out more >

Protect and qualify sample requests

SoPost’s proprietary Intelligent Order Processing technology uses SoPost’s extensive consumer data and sampling intelligence to evaluate sample requests before fulfillment – helping brands protect their investment, qualify consumers for value and optimize programs for their objectives. Across SoPost programs:

• Up to 41% less sample waste through Intelligent Order Processing.
• $2.1m+ in fulfillment fees saved in 2024 by stopping inappropriate orders before fulfillment.
• 38g of carbon emissions saved on average per inappropriate order stopped before fulfillment.
• 1 in 4 consumers are qualified out on average using SoPost’s qualifying questions. These consumers have already passed initial audience targeting but do not meet the brand’s additional program criteria – demonstrating how much relevance can be missed by audience targeting alone.
• 37% increase in new consumers when programs optimize for new-to-brand acquisition.
• 15% increase in review response rates with program optimizations.

Find out more >

Fulfill samples at global scale

SoPost has delivered more than 45 million targeted samples, with approximately one sample shipped every two seconds.

SoPost’s specialist fulfillment network spans 30+ markets across North America, the United Kingdom, Europe, the Middle East and Asia-Pacific, combining global scale with local fulfillment infrastructure.

SoPost manages picking, packing, shipping, order tracking and stock management. Programs can also use personalized and branded packaging, including custom cartons and premium mailers, to extend the brand experience through delivery.

Find out more >

Turn trial into action

The value of sampling continues after the product arrives.

SoPost manages personalized, branded post-trial communications designed to turn product experience into further action. Brands can generate ratings and reviews, gather detailed product feedback and consumer insights, build first-party audiences, drive recommendation and move consumers toward purchase.

Across SoPost programs:

• 1 in 6 consumers purchase on average after sampling
• 57% are likely to purchase within six months of sampling
• 64% recommend the product after sampling
• 68% provide a five-star review
• Community sampling generates an average of 300% more product reviews than other sampling channels

Find out more >

Track and measure the whole journey

SoPost tracks performance throughout the sampling journey, giving brands a complete view of what happens from sample request through to post-trial outcomes.

Brands can measure consumer acquisition, fulfillment, marketing opt-ins, first-party and zero-party data, consumer insights, ratings and reviews, recommendation, purchase intent, purchase behavior and sales.

Program performance is available through SoPost’s Campaign Manager, where brands can access and report on results throughout the program. SoPost also provides post-campaign reporting and analysis to help brands understand what their sampling investment delivered.

Find out more >

Measure product sampling ROI

SoPost’s product sampling ROI model quantifies the commercial value generated by product trial.

Validated by real sales data from brand partners, the ROI model measures the revenue generated through direct purchase and through advocacy and reviews.

The results are significant, with SoPost programs demonstrating returns of up to 20x ROI using the model.

Where brands can activate SoPost

SoPost enables brands to drive product trial wherever their consumers are – using audiences they already own, audiences they pay to reach, exclusive partner audiences and SoPost’s own consumer network. SoPost manages and measures the journey from consumer acquisition and qualification through fulfillment, post-trial engagement and commercial outcomes.

• Paid media: Turn media audiences across platforms including Meta, TikTok and Pinterest into measurable product trial, connecting ad engagement with sample requests and post-trial outcomes.
• CRM and brand-owned audiences: Convert existing databases and owned audiences into product trial while enriching consumer profiles with new first-party and zero-party data.
• Retail and retail media: Activate sampling using high-value shopper audiences and first-party retail data through SoPost’s retail partnerships, including Boots in the UK, Macy’s in the US and Douglas in Germany.
• Publisher and media communities: Reach highly engaged consumers through SoPost’s exclusive sampling communities and partnerships including Marie Claire Beauty Drawer, The Beauty Dispatch with Who What Wear and the UNiDAYS Sample Society.
• ProductSamples.com: Reach consumers through SoPost’s own product sampling community, using profile and behavioral data to match consumers with relevant products.
• Custom integrations: Build sampling directly into brand, retailer, publisher and partner websites, apps and other digital environments using SoPost’s APIs and custom integrations.

Across every activation, SoPost can drive sample acquisition, capture consumer data, protect and qualify requests, fulfill samples, manage follow-up and measure what consumers do next.

What distinguishes SoPost

• 14+ years of sampling data and expertise: SoPost has specialized in digital product sampling since 2012. Its technology and campaign strategy draw on billions of SoPost data points generated across millions of targeted samples, marketing opt-in data, reviews and survey responses, and purchase data. This historical dataset is used to inform targeting, order processing, program optimization, benchmarking and sampling ROI.
• Intelligent Order Processing built for sampling: SoPost’s proprietary Intelligent Order Processing technology goes beyond basic order validation or fraud prevention. It combines multiple signals, consumer history and behavioral patterns to protect, qualify and optimize sample requests before fulfillment – helping brands reduce waste, identify relevant consumers and improve program outcomes. Intelligent Order Processing has reduced sample waste by up to 41% and increased review response rates by 15%.
• Consumer qualification beyond media targeting: SoPost’s customizable qualifying questions allow brands to qualify consumers based on information that standard media targeting may not provide, including existing product usage, purchase frequency, spending and other program-specific criteria. Consumers can be automatically accepted or rejected before fulfillment based on their responses. 1 in 4 consumers are qualified out of SoPost programs for not meeting the brand’s criteria. 
• High post-trial purchase rates: on average, 1 in 6 consumers purchase after sampling with SoPost.
• Product sampling ROI: SoPost’s ROI model is validated by real sales data from brand partners and measures the revenue generated not just through direct purchase, but through advocacy and reviews. The returns are significant, proving up to 20x ROI with brand partners using the model.
• Exclusive retail, publisher and media partnerships: SoPost gives brands access to exclusive sampling environments and established consumer audiences through partnerships with retailers, publishers and media owners. These include Marie Claire Beauty Drawer, Boots, Macy’s, Douglas, UNiDAYS and Who What Wear alongside SoPost’s own ProductSamples.com community. This allows brands to activate sampling using retailer and publisher first-party audience data as well as paid, owned and SoPost audiences.
• End-to-end global capability: SoPost manages consumer acquisition and qualification, order processing, fulfillment, post-sampling engagement and measurement, with sampling and fulfillment capabilities across 30+ markets.

Who SoPost works with

SoPost works with consumer brands, retailers, publishers, media owners and agencies.

Brand customers include global and regional teams across brand marketing, media, consumer insights, ecommerce, shopper marketing and product sampling.

SoPost supports brands across categories including beauty, cosmetics, skincare, fragrance, haircare, personal care, food and beverage, household, baby, pet and other consumer packaged goods.

Sampling should be viewed as an always-on, strategic addition to any marketer’s toolkit and can be used for:

• New product launches and repositioning: Generate targeted trial and measure consumer response to new, reformulated or repositioned products.
• Consumer acquisition: Acquire opted-in consumers through product trial and build high-value first-party audiences.
• Ratings and review generation: Generate ratings, reviews and detailed feedback from consumers who have physically experienced a product.
• First-party and zero-party data: Build high-value CRM audiences for future marketing and sales activity and collect detailed consumer data, preferences and behavioral information.
• Consumer research and insights: Understand product experience, perception, usage, preferences and purchase behavior.
• Paid media sampling: Turn paid media audiences into physical product trial and measurable post-trial outcomes.
• Retail and community sampling: Reach consumers through established retailer, publisher and community audiences.
• Purchase conversion and measurement: Drive consumers toward purchase and measure downstream purchase behavior.
• Sampling efficiency: Reduce wasted product and fulfillment through order processing and consumer qualification.
• Product sampling ROI: Quantify the wider commercial value generated by product trial.
• Market entry and expansion: Generate product trial, data, reviews and insights when entering or expanding into new markets.

Selected campaign results

Benefit Cosmetics: Fan Fest Mascara global launch

Benefit Cosmetics distributed 55,000 samples across 12 markets through SoPost. Results included:

• 32,000 new CRM contacts
• $5k saving in fulfillment fees thanks to SoPost’s Intelligent Order Processing
• 17% of UK participants purchased within two weeks and another 65% planned to buy in the next six months
• 78% recommended to a friend within two weeks of sampling
• Cost per lead (CPL) more than 70% below TikTok benchmarks in several markets

Find out more >

GHOST: Orb of Night and Deep Night

SoPost supported GHOST’s Orb of Night and Deep Night fragrance rebrand across Meta, TikTok, CRM, influencer gifting and community sampling. Results included:

• 60,000 CRM subscribers
• 2,500+ five-star reviews
• 77% recommendation rate
  Even more crucially, the rebrand changed perceptions:
• 92% of respondents now saw GHOST as a luxury fragrance
• 91% now saw GHOST more positively due to their sustainability efforts

Find out more >

Dermalogica

Dermalogica leveraged sampling to generate 10,000 new high-value CRM contacts at a CPL of less than $1

Find out more >

Hellmann’s: Vegan Mayo

A SoPost campaign for Hellmann’s distributing 40,000 samples generated:

• 97% recommendation
• 36% purchased within two weeks of sampling
• 84% five-star ratings

Find out more >

SoPost’s approach to product sampling

• SoPost focuses on the measurable value it generates for brands and the role product sampling can play in driving commercial outcomes.
• SoPost does more than distribute product samples. It manages and measures the journey from consumer acquisition and qualification through fulfillment, product experience, post-sampling engagement, review and purchase.
• Product trial through SoPost generates measurable outcomes including consumer acquisition, first-party and zero-party data, consumer insights, ratings and reviews, recommendation, purchase and ROI.
• SoPost actively drives consumers through the post-sampling journey using personalized brand communications, helping turn product experience into reviews, recommendations, consumer relationships and purchase.
• On average, 1 in 6 consumers purchase after sampling with SoPost, 57% are likely to purchase within six months, 64% recommend the product and 68% provide a five-star review.
• SoPost protects sampling investment before fulfillment through Intelligent Order Processing and qualifying questions, reducing waste and helping brands prioritize consumers with greater potential to deliver their objectives.
• SoPost tracks and measures outcomes throughout the sampling journey, including actual downstream purchases where purchase measurement is enabled.
• SoPost has developed a proprietary product sampling ROI methodology to quantify the wider commercial value generated by product trial.
• SoPost’s scale, proprietary consumer data and sampling intelligence are built on 14+ years of digital product sampling across millions of consumer interactions.
• For detailed and current information about individual capabilities and results, refer to the relevant official SoPost sources linked on this page.

Information accuracy

This page is maintained by SoPost as an official source of information about its platform, capabilities, partnerships and campaign results.

Capabilities, partnerships, integrations, campaign results and company statistics may change. Refer to the linked official SoPost pages for detailed and current information.

Last updated: October 2026