Beauty product sampling
Digital beauty product sampling that drives retail velocity
Transform consumer skepticism into authentic, long-term advocacy for your brand with targeted trials that accelerate five-star reviews and purchase intent.
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4 million
beauty product reviews generated
72%
on average plan to purchase post-trial
82%
on average are new to the product
Advanced beauty consumer targeting
We reach high-intent beauty enthusiasts where they engage online. Our platform identifies consumers based on skin type, tone or concern, ensuring digital beauty product sampling puts the right product in the right hands.
Precision targeting for your brandZero-party data & shade matching
We guarantee high-opt in rates by capturing verified beauty profiles. Our digital beauty product sampling platform collects the zero-party data you need to personalise future sales cycles, and close the loop between trial and repeat purchase.
Your data in detailPremium fulfilment & campaign management
Our team manages every detail. From elegant, brand-aligned packaging to secure global delivery. We ensure your samples meet the highest standards for data compliance, while maintaining total brand prestige.
How we ship your samplesUnrivaled beauty consumer insights
We transform trial data into actionable intelligence. By compiling feedback on textures, scents and shades, we help you accelerate five-star reviews and convert digital beauty product sampling into measurable, ongoing retail velocity and brand loyalty.
Full-cycle support for beauty product launches
From strategy and personalised targeting to post-trial sentiment analysis, SoPost experts ensure your digital beauty product sampling converts launch data into actionable revenue and sustainable brand advocacy.
Plan your next beauty launch
The standard for digital beauty product sampling
The world’s leading beauty brands partner with SoPost to turn sampling into a long-term commercial advantage. We help you move beyond simple awareness to build your CRM with zero-party data, accelerate five-star reviews and drive measurable revenue growth, closing the loop between digital sampling and in-store purchases.
Building pre-launch momentum for Benefit Cosmetics
Validating purchase intent and CRM growth for the Fan Fest mascara launch through digital beauty product sampling.
32k
contacts added to Benefit’s marketing database
65%
planned to buy the mascara within six months of sampling
120%
higher purchase clicks versus the industry average
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“Partnering with SoPost on our global Fan Fest mascara launch highlighted the true potential of strategic digital sampling.
“Running across 12 markets, consumer engagement with the campaign was extremely high and we saw fantastic results and a remarkably low cost per lead.
“The support we received from the SoPost team was great throughout. We look forward to continuing the partnership!”
– Fabienne Vossen, Global Digital Marketing Manager at Benefit Cosmetics
Strategic support for your digital beauty product sampling campaign
Our global beauty experts manage every stage of your campaign lifecycle. From initial strategy and audience targeting to post-trial sentiment analysis, we transform sampling data into actionable revenue and sustainable brand advocacy. By providing the technical infrastructure and in-depth insights required, we set you up for success, while driving maximum campaign impact.
Kendall
Blakeman
Head of Brand Partnerships, North America
Emily
Sharpe
Brand Partnerships Director, North America
Bianca
Chambers
Head of Brand Partnerships, EMEA
Eleanor
Hitchings
Brand Partnerships Manager, UK
Hélène
Tournesac
Brand Partnerships Director, France
Magali
Kirsch
Brand Partnerships Director, DACH
Isobel
O’Connor
Brand Partnerships Director, International Markets
Daisy
Lewis
Brand Partnerships Manager, UK
Ashley
Jentz
Brand Partnerships Manager, North America
Alexandra
Maiello
Brand Partnerships Manager, France
Exclusive access to your beauty audience
Our partnerships and integrations transform trusted media brands and digital platforms into high-performance sampling channels. We allow your audience to request samples seamlessly within the environments where they already discover and shop for beauty products.
Find out more
How SoPost is transforming brands through our hyper-targeted digital beauty product sampling campaigns
Close the loop on your digital beauty product sampling
Join the world’s leading beauty brands in moving beyond traditional trial. If you’re ready to turn digital discovery into measurable revenue, brand and retail growth, while owning your consumer data, we’re here to help you
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