Beauty product sampling
Tap into the beauty of digital product sampling.
Stand out and remain top of mind in a crowded beauty market. Our digital sampling solutions help beauty brands target the right consumers effectively, with measurable impact.
Find out how
4 million
beauty product reviews generated
72%
on average plan to purchase post-trial
82%
on average are new to the product
Drive purchase decisions
Turn trials into sales. By sparking positive reviews, building trust and creating brand advocates, SoPost helps beauty brands turn product sampling into a powerful sales driver.
Find out moreGain shelf visibility
Visibility is key in the crowded beauty market. Stand out and remain top of mind by engaging your audience at the right time and place and delivering targeted, memorable sampling experiences that put your beauty brand in the spotlight and boost shelf visibility.
Adapt to consumer trends
Adapt quickly to evolving consumer preferences. With SoPost’s sampling platform, beauty brands can gather valuable insights on product performance, preferences and trends, helping to refine formulations, shades, or skincare benefits to align with evolving consumer demands.
Find out moreEngage and expand audiences
Attract new consumers while enriching your audience profiles. SoPost ensures your samples land in the hands of highly engaged individuals who are actively seeking beauty products, helping your brand build a loyal, informed customer base and boosting your impact in a competitive market.
Power new launches
Set your beauty product launch up for success with detailed insights, glowing reviews, engaging content and a pool of consumers ready to shop your product from day one.
Cosmetics
Fragrance
Skincare
Haircare
Bodycare
Market leaders, trusted by market leaders.
The world’s leading and fastest growing beauty brands use SoPost to boost product and brand awareness, gather reviews and feedback, grow their CRM databases, and drive sales.
Creating a fanbase ahead of Benefit Cosmetics’ Fan Fest mascara launch.
32k
contacts added to Benefit’s marketing database
65%
planned to buy the mascara within six months of sampling
120%
higher purchase clicks versus the industry average
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“Partnering with SoPost on our global Fan Fest mascara launch highlighted the true potential of strategic digital sampling.
“Running across 12 markets, consumer engagement with the campaign was extremely high and we saw fantastic results and a remarkably low cost per lead.
“The support we received from the SoPost team was great throughout. We look forward to continuing the partnership!”
– Fabienne Vossen, Global Digital Marketing Manager at Benefit Cosmetics
We take a consultative approach.
Our global team of experts are here to listen, advise and manage your beauty sampling campaigns from start to finish. We offer in-depth analysis and insights to set you up for success and drive maximum campaign impact.
Ceylan
Conger
Brand Partnerships Manager, North America
Emily
Sharpe
Brand Partnerships Director, North America
Christina
Callaghan
Brand Partnerships Manager, UK and Spain
Nicola
Maddox
Brand Partnerships Manager, UK and Italy
Hélène
Tournesac
Brand Partnerships Director, France
Magali
Kirsch
Brand Partnerships Director, DACH
Georgia
Ball
Brand Partnerships Director, APAC
Daisy
Lewis
Brand Partnerships Manager, UK
Ashley
Jentz
Brand Partnerships Manager, North America
Bianca
Chambers
Head of Brand Partnerships, EMEA
Kendall
Blakeman
Head of Brand Partnerships, North America
Isobel
O’Connor
Brand Partnerships Director, International Markets
Wherever your audience is, we are too.
We turn online environments into sampling channels through our exclusive partnerships and integrations.
Find out more
More beauty success stories.
Sample smarter with SoPost
We’ve helped hundreds of beauty brands supercharge their marketing efforts through our innovative digital sampling platform. Want to do the same?
Let’s talk