Product updates

Introducing Get One, Gift One sampling campaigns: spark word-of-mouth magic quicker than ever before

Emma Hardy

Friday, August 9, 2024

At SoPost, our goal is to get your product samples into the hands of as many relevant, high-value consumers as possible to boost brand awareness, loyalty and, ultimately, drive sales. And we know that personal recommendations are one of the most powerful ways to do that.

That’s why we’re super excited to introduce our new Get One, Gift One sampling campaigns. Consumers can now claim a sample and gift one to a friend, spreading the word of your campaign quicker than ever and getting your samples into the hands of those who’ll truly value them.

What makes Get One, Gift One so powerful?

Build instant trust

Friends and family recommendations are still the most trusted source among consumers.

Gifting a sample acts as a powerful personal recommendation, boosting brand advocacy and credibility and making recipients more likely to try and trust your product.

Amplify campaign reach

Peer sharing can spark a buzz around your product with the potential for campaigns to go viral, reaching more consumers and massively boosting brand exposure.

Reach a relevant, high-value audience

Plus, you’ll continue to reach a relevant and high-value audience. Why? Friends and family will naturally gift samples to people who have similar tastes or to people they know will enjoy your product.

Imagine you’re a CPG brand launching a new dog food. Your target consumers will gift a sample to fellow dog owners they know will appreciate it. Similarly, if you’re a beauty brand launching a new anti-aging serum, consumers will naturally share it with those who have the same skin concerns and will genuinely value your product.

Plus, we have our own measures in place at SoPost to ensure your samples continue to reach a relevant, high-value audience only. With every sample request, our Intelligent Order Processing technology will filter out any low-quality orders, including unverified shipping addresses and duplicate orders.

Boost engagement and conversions

A trusted source + a relevant, high-value audience = consumers more likely to try, enjoy and purchase your product post-trial. Plus, engage with your brand long after your campaign has ended.

Target once, convert twice (or more!)

Gifting can also be a super cost-effective strategy. Think of it this way: you’re only paying to target once but converting twice (or more if you keep the gifting chain going!)

And a successful campaign will scale organically as consumers share samples with friends, reducing the need for continuous media investment to reach more relevant people.

How does Get One, Gift One work?

1. Sampling ad: your target consumer sees your sampling ad and clicks the call-to-action.

2. Sample request: they fill in their details to request a sample.

3. Gifting prompt: they’re prompted to gift a sample to a friend with a personalizable heartfelt message via whichever sharing mechanism they prefer: WhatsApp, email, SMS, or simply copying and pasting the link.

4. Recipient action: the recipient receives the message with a link to claim their own sample. Gifting can end here, or you can allow recipients to also gift a sample, keeping the chain going.

Watch our video to see it in action ⬇️

When should I launch a Get One, Gift One sampling campaign?

Any time is perfect for a Get One, Gift One sampling campaign! While ideal for year-round sampling, these campaigns are also especially effective during the holiday season and key seasonal dates such as Valentine’s Day, when everyone is already in the spirit of giving.

I’m interested! How do I find out more?

Simple! Get in touch to speak to one of our sampling experts. We’ll walk you through a campaign, understand your overall objectives and showcase the best ways we can help you achieve them.

SoPost launched over 12 years ago and completely revolutionlized the product sampling space. Our platform powers experiences that integrate sampling into almost any online environment, with cutting-edge features such as qualifying questions, custom feedback surveys and Intelligent Order Processing technology to reach the perfect consumers, optimize campaigns and maximize ROI.