indu and SoPost launch peer-powered gifting feature to boost brand growth.

We've partnered with indu, pioneers in inclusive skincare for teens and young adults, to launch an exciting new gifting feature on their Shopify store.

The new feature allows indu’s customers to share a free product sample with a friend right after making a purchase. It's a simple yet powerful way for the brand to tap into word-of-mouth marketing at the highest point of engagement, turning customers into advocates and driving real growth.

indu's mission is simple: to create skincare products for teens that are effective, inclusive, and fun. With a focus on using ingredients that are safe and suitable for young skin and an objective to balance the skin's microbiome, indu is on a mission to serve this previously overlooked group of consumers. 

They also really "get" teens, with insights from their committee of 150 14-19 year olds that help inform brand decisions. indu sells their products exclusively through Sephora and their own direct-to-consumer website.

Now, our exciting new partnership makes it easier than ever for indu’s customers to share their favourite products with friends, helping expand their community and strengthen connections with new potential customers.

Trust is broken: peer recommendations matter now more than ever

It’s no secret that peer recommendations are a crucial driver of product sales. indu’s audience – largely teens and young adults – trust each other’s opinions more than any ad. By giving customers an easy way to recommend products to friends as they’re at their most engaged, indu is tapping into this powerful network and reaching an audience more likely to buy after sampling.

“The truth is, trust in marketing is broken,” says Jonathan Grubin, Founder & CEO of SoPost. “Consumers are overwhelmed by ads, AI-driven content, and influencer scepticism. That’s why we’re so excited to launch this new feature with indu.

“At SoPost, we believe that personal, genuine recommendations are the key to building that trust back. This partnership gives customers an easy way to share products they believe in, creating real connections and expanding the brand’s reach to people who are more likely to engage and purchase.”

The SoPost sampling journey: from trial to conversion

This feature is part of SoPost’s wider suite of gifting solutions – our powerful product offering for brands to increase customer advocacy and tap into a relevant, engaged audience.

When customers purchase from the indu store, they’ll be prompted to gift a sample to a friend post-checkout using a personalized link. Once the friend redeems their free sample, they enter the indu-branded SoPost sampling journey: experiencing the product, providing feedback, and being directed back to indu’s website to purchase. 

This word-of-mouth experience not only allows indu to reach new, relevant audiences but also gather authentic product reviews to build trust and strengthen brand loyalty, drive high-value marketing opt-ins to build their CRM, collect detailed insights on their consumers’ buying habits and preferences, and ultimately, drive more conversions.

“indu is delighted to partner with SoPost on this really innovative and highly targeted sampling mechanism,” says Aaron Chatterley, Co-Founder & CEO at indu.

“With clear shared values on community and customer experience, the partnership is the perfect awareness driver to get indu into the hands of parents and teens everywhere. In today’s social world, our teen audience is heavily influenced by their peers – they trust their friends for the best recommendations, and we’re so proud that indu is one of them!”

Want to know how many reviews and recommendations it really takes to build trust and drive more sales? Find out.