CPG product sampling
Get your products into the right hands (and mouths!)
The untargeted approach of traditional sampling is a thing of the past. Our digital sampling solutions help CPG brands target the right consumers effectively, with measurable impact.
Find out how
37%
on average are new to the brand when sampling
387k
glowing product reviews generated
34%
average post-trial purchase rates
Gain shelf visibility
Visibility is key in the crowded CPG market. Stand out by engaging your audience at the right time and place and delivering targeted, memorable sampling experiences that put your CPG brand in the spotlight and boost shelf visibility.
Drive purchase decisions
Turn trials into sales. Whether you’re launching a new plant-based snack or puppy food, SoPost helps you build positive reviews, brand trust and loyal advocates, turning product sampling into a powerful sales driver.
Find out moreAdapt to consumer trends
Adapt quickly to evolving consumer preferences. With SoPost’s sampling platform, CPG brands can gather valuable insights on product performance, preferences and trends, helping to refine flavors, benefits or even packaging to align with evolving consumer demands.
Find out moreEngage and expand audiences
Attract new consumers while enriching your audience profiles. SoPost ensures your samples land in the hands of highly engaged individuals who are actively seeking CPG products like yours, helping your brand build a loyal, informed customer base and boosting your impact in a competitive market.
Find out morePower new launches
Set your CPG product launch up for success with detailed insights, glowing reviews, engaging content and a pool of consumers ready to shop your product from day one.
Find out more
Food and
drink
Petcare
Babycare
Health and
wellbeing
Home and
lifestyle
Market leaders, trusted by market leaders.
The world’s leading and fastest growing CPG brands use SoPost to boost product and brand awareness, gather reviews and feedback, grow their CRM databases, and drive sales.
Winning over non-vegans during Veganuary for Hellmann’s.
20k
contacts added to Hellmann’s marketing database
36%
immediately purchased a full-size bottle
3k
glowing product reviews generated
We take a consultative approach.
Our global team of experts are here to listen, advise and manage your CPG sampling campaigns from start to finish. We offer in-depth analysis and insights to set you up for succeess and drive maximum campaign impact.
Alice Temple
Latter
Brand Partnerships Director, UK
Courtney
Kumpf
Brand Partnerships Director, North America
Daisy
Lewis
Brand Partnerships Manager, UK
Hélène
Tournesac
Brand Partnerships Director, France
Magali
Kirsch
Brand Partnerships Director, DACH
Georgia
Ball
Brand Partnerships Director, APAC
Kendal
Frantz
Brand Partnerships Manager, North America
Isobel
O’Connor
Brand Partnerships Director, International Markets
Bianca
Chambers
Head of Brand Partnerships, EMEA
Kendall
Blakeman
Head of Brand Partnerships, North America
Wherever your audience is, we are too.
We turn online environments into sampling channels through our exclusive partnerships and integrations.
Find out more
Sample smarter with SoPost
We’ve helped hundreds of CPG brands supercharge their marketing efforts through our innovative digital sampling platform. Want to do the same?
Let’s talk