Haicare product sampling

Get to the root of smarter digital sampling.

Get your haircare products in the hands (and onto the hair!) of your perfect consumers, encouraging them to break away from their everyday brands.

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73%

on average provide a five-star rating

63%

on average plan to purchase post-trial

62%

on average recommend the product

Drive purchase decisions

Turn trials into sales. By sparking positive reviews, building trust and creating brand advocates, SoPost helps haircare brands turn product sampling into a powerful sales driver.

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Gain shelf visibility

Visibility is key in the crowded haircare market. Stand out and remain top of mind by engaging your audience at the right time and place and delivering targeted, memorable sampling experiences that put your haircare brand in the spotlight and boost shelf visibility.

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Adapt to consumer trends

Adapt quickly to evolving consumer preferences. With SoPost’s sampling platform, haircare brands can gather valuable insights on product performance, preferences and trends, helping to refine formulations, scents and even packaging to align with evolving consumer demands.

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Engage and expand audiences

Attract new consumers while enriching your audience profiles. SoPost ensures your samples land in the hands of highly engaged individuals who are actively seeking haircare products like yours, helping your brand build a loyal, informed customer base and boosting your impact in a competitive market.

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Power new launches

Set your haircare launch up for success with detailed insights, glowing reviews, engaging content and a pool of consumers ready to shop your product from day one.

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skincare product sampling

From haircare to fragrance: beauty product sampling that gets results.

Cosmetics

Fragrance

Skincare

Haircare

Bodycare

Market leaders, trusted by market leaders.

The world’s leading and fastest growing beauty brands use SoPost to boost product and brand awareness, gather reviews and feedback, grow their CRM databases, and drive sales.

Building a loyal and engaged customer base from the ground up for ARKIVE Headcare through Communities.

70%

gave the product a five-star review

38%

left a product review

64%

opted into ARKIVE Headcare’s marketing database

“At ARKIVE Headcare, we‘re working with smaller budgets and smaller quantities, and we really wanted to build that customer base from the ground-up.

“So we partnered with SoPost and Marie Claire Beauty Drawer to connect with as many consumers as possible to ensure our pounds were working hard and stretching as far as they could.

“With the round-ups that SoPost provide, we were able to use the data to inform future campaigns, strategies and decisions. But also, in the reviews and feedback that we see, we can curate the content and communications from the brand, based on what the customer wants to know about the product.”

– Amelia Reynolds, Head of Brand at ARKIVE Headcare

We take a consultative approach.

Our global team of experts are here to listen, advise and manage your beauty sampling campaigns from start to finish. We offer in-depth analysis and insights to set you up for success and drive maximum campaign impact.

Kendall
Blakeman

Head of Brand Partnerships, North America

Emily
Sharpe

Brand Partnerships Director, North America

Christina
Callaghan

Brand Partnerships Manager, UK and Spain

Nicola
Maddox

Brand Partnerships Manager, UK and Italy

Hélène
Tournesac

Brand Partnerships Director, France

Magali
Kirsch

Brand Partnerships Director, DACH

Isobel
O’Connor

Brand Partnerships Director, International Markets

Daisy
Lewis

Brand Partnerships Manager, UK

Ashley
Jentz

Brand Partnerships Manager, North America

Bianca
Chambers

Head of Brand Partnerships, EMEA

Alexandra
Maiello

Brand Partnerships Manger, France


We turn online environments into sampling channels through our exclusive partnerships and integrations.



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More beauty success stories.

Sample smarter with SoPost

We’ve helped hundreds of beauty brands supercharge their marketing efforts through our innovative digital sampling platform. Want to do the same?

Let’s talk