Digital sampling Digital product sampling strategies for the 2025 holiday season This year, holiday season shopping is expected to start as early as Sept... Read More
SoPost round up SoPost industry round up | Beauty and FMCG trends July 2025 They say time flies when you’re having fun. At SoPost, we seem to be hav... Read More
Digital sampling Your holiday season product sampling strategy 2025 The 2025 holiday season is upon us! Well, not for everyone, but for bran... Read More
Consumer trust What AI Influencers can reveal about consumer trust in brands Mia Zelu sparked a major social media debate during Wimbledon recently, ... Read More
Consumer trust Instagram indexing | how Google’s update impacts product sampling Earlier this month, Instagram went live with a change that allows Google... Read More
Consumer trust Trust in marketing is broken. How can brands fix it? Consumers are overwhelmed. They are constantly being bombarded with info... Read More
Partnerships SoPost Partners with Boots to Revolutionize Product Sampling with Data-Driven, Personalized Experiences We’re beyond excited to announce that we’re now delivering our industry-... Read More
Digital sampling How product sampling in North America is driving ROI There are a number of factors shaping consumer spending habits among Ame... Read More
Partnerships indu and SoPost launch peer-powered gifting feature to boost brand growth. This new feature is a powerful way for indu to tap into word-of-mouth ma... Read More
Partnerships SoPost and Who What Wear UK partner to launch The Beauty Dispatch – a premium product sampling community for beauty brands in the UK. Our exclusive new community connects beauty brands with a highly qualifi... Read More
Digital sampling Inside the SoPost Summit NYC: bold strategies, beauty breakthroughs, and what’s next in brand marketing. We brought together industry leaders to share insights, strategies and e... Read More
Product updates Introducing visual UGC in feedback: a game-changer for building trust and driving sales. Now, when consumers leave reviews, they can submit photos too, giving br... Read More