Digital sampling Turning a single product sample into a lifetime consumer The CPG is traditionally defined by filling the top of the sales funnel ... Read More
Consumer trust Sustainability in the CPG industry through hyper-targeted digital sampling From overproduction to single-use packaging, sustainability in the CPG i... Read More
Free download Avoiding the CPG sampling black hole with SoPost digital sampling For decades, the CPG mantra has been: get product into hands, boost sale... Read More
Digital sampling Why a product sample can save brands from post-holiday returns The holiday season can be somewhat of a paradox for brands. The triumph ... Read More
News How to win by daring to innovate without compromising quality There are two kinds of companies: those that compete, and those that dar... Read More
SoPost round up SoPost round up | consumer-centric marketing takes precedence September is a crucial time for brand marketers – particularly acr... Read More
Consumer trust CEW & SoPost | building brand trust & data is redefining success With misinformation and consumer skepticism at an all time high, brand t... Read More
Consumer trust User-generated content | the new measure of authenticity In the not too distant past, social media was awash with perfectly polis... Read More
Consumer trust How Gen Z is flipping the fragrance marketing script For decades, glossy advertisements and aspirational messaging have defin... Read More
Digital sampling The ultimate guide to strategic sampling this holiday season Sleigh bells aren’t quite ringing, but if you’re a brand marketer ... Read More
Free download Why SoPost sampling is a high-yield investment for fragrance brands The global fragrance market is thriving. It’s projected to reach over $6... Read More
SoPost round up SoPost industry round up | August global beauty & FMCG trends What a month! From Taylor Swift appearing on her first podcast, announci... Read More