SoPost round up
SoPost industry round up | efficiency, efficacy & the strategic super-cycle
As January 2026 draws to a close, the global beauty and FMCG sectors hav...
Digital sampling
Hyper-targeted digital sampling is central to the 2026 media mix
Digital advertising has hit a wall. Not only is it unable to track consu...
Digital sampling
A consumer engagement strategy for Valentine’s Day (and beyond)
Each year, Valentine’s Day serves as the premier seasonal catalyst for t...
Digital sampling
Why digital product sampling will thrive in 2026
Consumers are no longer focused on how brands make a first impression. T...
Digital sampling
Optimizing product sampling fulfilment | think global, deliver local
When someone orders a sample, they’re doing more than testing a product...
Digital sampling
AI fragrance advisor | solving the mystery of buying scents online
Fragrance has long been a difficult product to sell online. Buying a sce...
Digital sampling
Sustainable product sampling to achieve ethical growth in 2026
Sustainability continues to be a core factor in purchasing decisions for...
Digital sampling
How skincare brands can win over consumers in 2026
Consumer confidence in skincare has shifted; driven by a non-negotiable ...
Digital sampling
Optimizing digital purchase channels for the boomer consumer
Traditionally, and particularly in the skincare industry, strategic focu...
Product updates
SoPost’s Nearest Store feature drives offline ROI outcomes
For over a decade, SoPost has been at the forefront of digital product s...
Digital sampling
Male skincare is booming. Convert this into sustainable customer acquisition
52% of US men now engage with facial skincare products. This represents ...
Consumer trust
Zero-party data strategies crucial in converting interest to sales
To hit the ground running in 2026, leading beauty brands are focusing on...