Digital sampling
AI fragrance advisor | solving the mystery of buying scents online
Fragrance has long been a difficult product to sell online. Buying a sce...
Digital sampling
Sustainable product sampling to achieve ethical growth in 2026
Sustainability continues to be a core factor in purchasing decisions for...
Digital sampling
How skincare brands can win over consumers in 2026
Consumer confidence in skincare has shifted; driven by a non-negotiable ...
Digital sampling
Optimizing digital purchase channels for the boomer consumer
Traditionally, and particularly in the skincare industry, strategic focu...
Product updates
SoPost’s Nearest Store feature drives offline ROI outcomes
For over a decade, SoPost has been at the forefront of digital product s...
Digital sampling
Male skincare is booming. Convert this into sustainable customer acquisition
52% of US men now engage with facial skincare products. This represents ...
Consumer trust
Zero-party data strategies crucial in converting interest to sales
To hit the ground running in 2026, leading beauty brands are focusing on...
Consumer trust
Consumers ignore brand claims. What are you doing about it?
Brand claims are increasingly being ignored by consumers. As distrust mo...
SoPost round up
SoPost industry round up | November 2025 | efficacy, AI & ethics
The beauty and FMCG sectors are closing out 2025 in a state of creative ...
Consumer trust
So long, filters! TikTok beauty commerce growth is redefining consumer trust
While TikTok may have established itself as a platform for fleeting tren...
SoPost round up
SoPost industry round up | October sees luxury boom
The start of the fourth quarter of 2025 is seeing the beauty and CPG ind...
Digital sampling
The psychology of ‘try before you buy’ in 2025
The internet is often an echo chamber; a cacophony of sounds bombarding ...