Brand strategy
The fragrance funnel is broken. Gen Z product sampling will fix it.
Traditionally, the fragrance industry has relied on a top-heavy marketin...
Partnerships
Cocktails & Conversation | how the Boots and SoPost partnership is reclaiming retail ROI
‘Perhaps’ is an expensive word in the beauty industry. Perhaps a consume...
SoPost round up
SoPost industry round up | agentic commerce, clinical transparency & the launch of Evermark
February has seen huge strides in the beauty and CPG industries. The eme...
Consumer trust
Hot on the Scent | Marketing to Gen Z and Gen Alpha
The fragrance industry gathered in early February to decode the evolving...
Digital sampling
How Digital Product Sampling Drives Mother’s Day ROI
Mother’s Day is one of the most expensive periods for beauty and fragran...
Brand strategy
Why product trial is the foundation of a modern brand growth strategy
Marketing budgets are under increasingly intense pressure to deliver imm...
SoPost round up
SoPost industry round up | efficiency, efficacy & the strategic super-cycle
As January 2026 draws to a close, the global beauty and FMCG sectors hav...
Digital sampling
Hyper-targeted digital sampling is central to the 2026 media mix
Digital advertising has hit a wall. Not only is it unable to track consu...
Digital sampling
A consumer engagement strategy for Valentine’s Day (and beyond)
Each year, Valentine’s Day serves as the premier seasonal catalyst for t...
Digital sampling
Why digital product sampling will thrive in 2026
Consumers are no longer focused on how brands make a first impression. T...
Digital sampling
Optimizing product sampling fulfilment | think global, deliver local
When someone orders a sample, they’re doing more than testing a product...
Digital sampling
AI fragrance advisor | solving the mystery of buying scents online
Fragrance has long been a difficult product to sell online. Buying a sce...