Product updates
SoPost’s Nearest Store feature drives offline ROI outcomes
For over a decade, SoPost has been at the forefront of digital product s...
Digital sampling
Male skincare is booming. Convert this into sustainable customer acquisition
52% of US men now engage with facial skincare products. This represents ...
Consumer trust
Zero-party data strategies crucial in converting interest to sales
To hit the ground running in 2026, leading beauty brands are focusing on...
Consumer trust
Consumers ignore brand claims. What are you doing about it?
Brand claims are increasingly being ignored by consumers. As distrust mo...
SoPost round up
SoPost industry round up | November 2025 | efficacy, AI & ethics
The beauty and FMCG sectors are closing out 2025 in a state of creative ...
Consumer trust
So long, filters! TikTok beauty commerce growth is redefining consumer trust
While TikTok may have established itself as a platform for fleeting tren...
SoPost round up
SoPost industry round up | October sees luxury boom
The start of the fourth quarter of 2025 is seeing the beauty and CPG ind...
Digital sampling
The psychology of ‘try before you buy’ in 2025
The internet is often an echo chamber; a cacophony of sounds bombarding ...
Digital sampling
Turning a single product sample into a lifetime consumer
The CPG is traditionally defined by filling the top of the sales funnel ...
Consumer trust
Sustainability in the CPG industry through hyper-targeted digital sampling
From overproduction to single-use packaging, sustainability in the CPG i...
Free download
Avoiding the CPG sampling black hole with SoPost digital sampling
For decades, the CPG mantra has been: get product into hands, boost sale...
Digital sampling
Why a product sample can save brands from post-holiday returns
The holiday season can be somewhat of a paradox for brands. The triumph ...