Partnerships
SoPost and Who What Wear UK partner to launch The Beauty Dispatch – a premium product sampling community for beauty brands in the UK.
Our exclusive new community connects beauty brands with a highly qualifi...
Digital sampling
Inside the SoPost Summit NYC: bold strategies, beauty breakthroughs, and what’s next in brand marketing.
We brought together industry leaders to share insights, strategies and e...
Product updates
Introducing visual UGC in feedback: a game-changer for building trust and driving sales.
Now, when consumers leave reviews, they can submit photos too, giving br...
Product updates
Let’s talk data: a fresh look at SoPost’s reporting dashboards.
It's been a hot minute since we talked about our reporting dashboards! H...
Digital sampling
The ripple effect of product sampling: the ROI that’s often missed.
We all know product sampling generates an immediate boost in sales, but ...
Digital sampling
Three marketing trends set to dominate in 2025.
It's time to look ahead to three trends that we expect to heavily influe...
Digital sampling
How many reviews does it really take to drive sales?
Stacking up five-star ratings won't cut it. How do you go beyond the bas...
Product updates
Instantly summarize thousands of reviews and access powerful new insights with SoPost’s AI Review Summaries.
Our AI automatically scans, analyzes and summarizes feedback from SoPost...
News
SoPost partners with UNiDAYS to launch the Sample Society, an exclusive sampling community for Gen Z students and graduates.
The Sample Society is an exclusive product sampling community designed t...
News
SoPost partners with Aptar Beauty to reduce product sampling wastage and optimize the consumer experience
We've joined forces with Aptar Beauty to pioneer a new era of product sa...
Digital sampling
Online product sampling guide 2025
Create an online product sampling strategy that gets your samples into t...
Product updates
Introducing Get One, Gift One sampling campaigns: spark word-of-mouth magic quicker than ever before
Consumers can now claim a sample and gift one to a friend, spreading the...