Digital sampling
The gift of trial | ‘get one, gift one’ sampling campaigns win the holiday season
The holiday season is always a critical time for brands. Consumers are a...
Consumer trust
Micro over Macro | why do consumers trust micro-influencers?
Is the gilded age of celebrity endorsements over? For decades, a superst...
Digital sampling
Digital product sampling strategies for the 2025 holiday season
This year, holiday season shopping is expected to start as early as Sept...
SoPost round up
SoPost industry round up | Beauty and FMCG trends July 2025
They say time flies when you’re having fun. At SoPost, we seem to be hav...
Digital sampling
Your holiday season product sampling strategy 2025
The 2025 holiday season is upon us! Well, not for everyone, but for bran...
Consumer trust
What AI Influencers can reveal about consumer trust in brands
Mia Zelu sparked a major social media debate during Wimbledon recently, ...
Consumer trust
Instagram indexing | how Google’s update impacts product sampling
Earlier this month, Instagram went live with a change that allows Google...
Consumer trust
Trust in marketing is broken. How can brands fix it?
Consumers are overwhelmed. They are constantly being bombarded with info...
Partnerships
SoPost Partners with Boots to Revolutionize Product Sampling with Data-Driven, Personalized Experiences
We’re beyond excited to announce that we’re now delivering our industry-...
Digital sampling
How product sampling in North America is driving ROI
There are a number of factors shaping consumer spending habits among Ame...
Partnerships
indu and SoPost launch peer-powered gifting feature to boost brand growth.
This new feature is a powerful way for indu to tap into word-of-mouth ma...
Partnerships
SoPost and Who What Wear UK partner to launch The Beauty Dispatch – a premium product sampling community for beauty brands in the UK.
Our exclusive new community connects beauty brands with a highly qualifi...