Digital sampling
The psychology of ‘try before you buy’ in 2025
The internet is often an echo chamber; a cacophony of sounds bombarding ...
Digital sampling
Turning a single product sample into a lifetime consumer
The CPG is traditionally defined by filling the top of the sales funnel ...
Consumer trust
Sustainability in the CPG industry through hyper-targeted digital sampling
From overproduction to single-use packaging, sustainability in the CPG i...
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Avoiding the CPG sampling black hole with SoPost digital sampling
For decades, the CPG mantra has been: get product into hands, boost sale...
Digital sampling
Why a product sample can save brands from post-holiday returns
The holiday season can be somewhat of a paradox for brands. The triumph ...
News
How to win by daring to innovate without compromising quality
There are two kinds of companies: those that compete, and those that dar...
SoPost round up
SoPost round up | consumer-centric marketing takes precedence
September is a crucial time for brand marketers – particularly acr...
Consumer trust
CEW & SoPost | building brand trust & data is redefining success
With misinformation and consumer skepticism at an all time high, brand t...
Consumer trust
User-generated content | the new measure of authenticity
In the not too distant past, social media was awash with perfectly polis...
Consumer trust
How Gen Z is flipping the fragrance marketing script
For decades, glossy advertisements and aspirational messaging have defin...
Digital sampling
The ultimate guide to strategic sampling this holiday season
Sleigh bells aren’t quite ringing, but if you’re a brand marketer ...
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Why SoPost sampling is a high-yield investment for fragrance brands
The global fragrance market is thriving. It’s projected to reach over $6...