Product updates
Introducing Get One, Gift One sampling campaigns: spark word-of-mouth magic quicker than ever before
Consumers can now claim a sample and gift one to a friend, spreading the...
Most Recent
Digital sampling
How to prioritize sustainable sampling in 2025 and beyond
Greenwashing won’t cut it anymore. We're sharing real sustainable sampli...
Digital sampling
6 digital sampling strategies to boost your 2024 holiday sales.
Planning your holiday campaigns already? Smart move! Holiday season will...
Digital sampling
7 key takeaways from the SoPost Sampling Summit | London 2024
We brought together industry leaders to share insights, strategies and e...
News
Shiseido UKI appoints SoPost as their UK digital sampling partner
We’ve partnered with the premier cosmetics company to drive their UK pro...
Digital sampling
Product sampling trends and insights for 2024
We asked sampling experts and senior leaders from some of the world’s mo...
Digital sampling
The cookiepocalypse: a blessing not a curse
2024 is the year that Google is finally deprecating third-party cookies....
Product updates
SoPost launches qualifying questions: a way to improve targeting and reduce sample waste
Tired of wasting samples on the wrong people? Sample to the most relevan...
News
SoPost partners with Amazon Alexa to launch voice-activated product sampling
How can brands leverage voice-activated sampling to reach consumers in a...
Sustainability
Artificial intelligence, real sustainability
How working with the right technology partner can result in a sampling s...
Review generation
Reviews drive sales
nearly 95% of shoppers read online reviews before making a purchase.
Digital sampling
Maximize your influence
How both brands and influencers can get more out of their partnerships.