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How to win by daring to innovate without compromising quality
There are two kinds of companies: those that compete, and those that dar...
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SoPost round up
SoPost round up | consumer-centric marketing takes precedence
September is a crucial time for brand marketers – particularly acr...
Consumer trust
CEW & SoPost | building brand trust & data is redefining success
With misinformation and consumer skepticism at an all time high, brand t...
Consumer trust
User-generated content | the new measure of authenticity
In the not too distant past, social media was awash with perfectly polis...
Consumer trust
How Gen Z is flipping the fragrance marketing script
For decades, glossy advertisements and aspirational messaging have defin...
Digital sampling
The ultimate guide to strategic sampling this holiday season
Sleigh bells aren’t quite ringing, but if you’re a brand marketer ...
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Why SoPost sampling is a high-yield investment for fragrance brands
The global fragrance market is thriving. It’s projected to reach over $6...
SoPost round up
SoPost industry round up | August global beauty & FMCG trends
What a month! From Taylor Swift appearing on her first podcast, announci...
Digital sampling
The gift of trial | ‘get one, gift one’ sampling campaigns win the holiday season
The holiday season is always a critical time for brands. Consumers are a...
Consumer trust
Micro over Macro | why do consumers trust micro-influencers?
Is the gilded age of celebrity endorsements over? For decades, a superst...
Digital sampling
Digital product sampling strategies for the 2025 holiday season
This year, holiday season shopping is expected to start as early as Sept...
SoPost round up
SoPost industry round up | Beauty and FMCG trends July 2025
They say time flies when you’re having fun. At SoPost, we seem to be hav...