Brand strategy
Free download | Think you know Gen Z? | The Gen Z playbook
Exclusive data and insights from the SoPost and UNiDAYS Sample Society - tu...
Consumer trust
Brand strategy
The fragrance funnel is broken. Gen Z product sampling will fix it.
Traditionally, the fragrance industry has relied on a top-heavy marketing f...
Consumer trust
Hot on the Scent | Marketing to Gen Z and Gen Alpha
The fragrance industry gathered in early February to decode the evolving ha...
Digital sampling
Sustainable product sampling to achieve ethical growth in 2026
Sustainability continues to be a core factor in purchasing decisions for be...
Digital sampling
How skincare brands can win over consumers in 2026
Consumer confidence in skincare has shifted; driven by a non-negotiable dem...
Digital sampling
Optimizing digital purchase channels for the boomer consumer
Traditionally, and particularly in the skincare industry, strategic focus h...
Consumer trust
Zero-party data strategies crucial in converting interest to sales
To hit the ground running in 2026, leading beauty brands are focusing on un...
Consumer trust
Consumers ignore brand claims. What are you doing about it?
Brand claims are increasingly being ignored by consumers. As distrust mount...
Consumer trust
So long, filters! TikTok beauty commerce growth is redefining consumer trust
While TikTok may have established itself as a platform for fleeting trends...
Consumer trust
Sustainability in the CPG industry through hyper-targeted digital sampling
From overproduction to single-use packaging, sustainability in the CPG indu...
News
How to win by daring to innovate without compromising quality
There are two kinds of companies: those that compete, and those that dare t...
Consumer trust
CEW & SoPost | building brand trust & data is redefining success
With misinformation and consumer skepticism at an all time high, brand trus...