Brand strategy
Digital sampling
Brand strategy
74% of UK Gen Z would spend £100+ on fragrance. Are beauty brands underestimating their spending power?
Brand strategy
Free download | Think you know Gen Z? | The Gen Z playbook
Exclusive data and insights from the SoPost and UNiDAYS Sample Society - tu...
Digital sampling
Your sampling campaign is flying. But is it actually working?
Brand strategy
The fragrance funnel is broken. Gen Z product sampling will fix it.
Traditionally, the fragrance industry has relied on a top-heavy marketing f...
Consumer trust
Hot on the Scent | Marketing to Gen Z and Gen Alpha
The fragrance industry gathered in early February to decode the evolving ha...
Digital sampling
How Digital Product Sampling Drives Mother’s Day ROI
Mother’s Day is one of the most expensive periods for beauty and fragrance...
Brand strategy
Why product trial is the foundation of a modern brand growth strategy
Marketing budgets are under increasingly intense pressure to deliver immedi...
Digital sampling
Hyper-targeted digital sampling is central to the 2026 media mix
Digital advertising has hit a wall. Not only is it unable to track consumer...
Digital sampling
A consumer engagement strategy for Valentine’s Day (and beyond)
Each year, Valentine’s Day serves as the premier seasonal catalyst for the...
Digital sampling
Why digital product sampling will thrive in 2026
Consumers are no longer focused on how brands make a first impression. They...
Digital sampling
Optimizing product sampling fulfilment | think global, deliver local
When someone orders a sample, they’re doing more than testing a product - t...