Consumer trust
User-generated content | the new measure of authenticity
In the not too distant past, social media was awash with perfectly polis...
Consumer trust
Consumer trust
How Gen Z is flipping the fragrance marketing script
For decades, glossy advertisements and aspirational messaging have defin...
Consumer trust
Micro over Macro | why do consumers trust micro-influencers?
Is the gilded age of celebrity endorsements over? For decades, a superst...
Consumer trust
What AI Influencers can reveal about consumer trust in brands
Mia Zelu sparked a major social media debate during Wimbledon recently, ...
Consumer trust
Instagram indexing | how Google’s update impacts product sampling
Earlier this month, Instagram went live with a change that allows Google...