Brand strategy
The fragrance funnel is broken. Gen Z product sampling will fix it.
Traditionally, the fragrance industry has relied on a top-heavy marketin...
Consumer trust
Consumer trust
Hot on the Scent | Marketing to Gen Z and Gen Alpha
The fragrance industry gathered in early February to decode the evolving...
Digital sampling
Sustainable product sampling to achieve ethical growth in 2026
Sustainability continues to be a core factor in purchasing decisions for...
Digital sampling
How skincare brands can win over consumers in 2026
Consumer confidence in skincare has shifted; driven by a non-negotiable ...
Digital sampling
Optimizing digital purchase channels for the boomer consumer
Traditionally, and particularly in the skincare industry, strategic focu...