Brand strategy
74% of UK Gen Z would spend £100+ on fragrance. Are beauty brands underestimating their spending power?
SoPost and UNiDAYS Sample Society data challenges assumptions about Gen ...
Brand strategy
Free download
Free download | Think you know Gen Z? | The Gen Z playbook
Exclusive data and insights from the SoPost and UNiDAYS Sample Society -...
Digital sampling
Your sampling campaign is flying. But is it actually working?
Every sample is an investment. Stop measuring success by how quickly you...
Brand strategy
The fragrance funnel is broken. Gen Z product sampling will fix it.
Traditionally, the fragrance industry has relied on a top-heavy marketin...
Partnerships
Cocktails & Conversation | how the Boots and SoPost partnership is reclaiming retail ROI
‘Perhaps’ is an expensive word in the beauty industry. Perhaps a consume...