Brand strategy
74% of UK Gen Z would spend £100+ on fragrance. Are beauty brands underestimating their spending power?
SoPost and UNiDAYS Sample Society data challenges assumptions about Gen ...
Brand strategy
Digital sampling
Your sampling campaign is flying. But is it actually working?
Every sample is an investment. Stop measuring success by how quickly you...
Brand strategy
The fragrance funnel is broken. Gen Z product sampling will fix it.
Traditionally, the fragrance industry has relied on a top-heavy marketin...
Partnerships
Cocktails & Conversation | how the Boots and SoPost partnership is reclaiming retail ROI
‘Perhaps’ is an expensive word in the beauty industry. Perhaps a consume...
Consumer trust
Hot on the Scent | Marketing to Gen Z and Gen Alpha
The fragrance industry gathered in early February to decode the evolving...