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Brand strategy

74% of UK Gen Z would spend £100+ on fragrance. Are beauty brands underestimating their spending power?

Digital sampling

AI fragrance advisor | solving the mystery of buying scents online

Fragrance has long been a difficult product to sell online. Buying a scent...
Digital sampling

Male skincare is booming. Convert this into sustainable customer acquisition

52% of US men now engage with facial skincare products. This represents a d...
 
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