Brand strategy
74% of UK Gen Z would spend £100+ on fragrance. Are beauty brands underestimating their spending power?
SoPost and UNiDAYS Sample Society data challenges assumptions about Gen ...
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Free download | Think you know Gen Z? | The Gen Z playbook
Exclusive data and insights from the SoPost and UNiDAYS Sample Society -...
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Free download | The SoPost Beauty Brand Playbook 2026
Consumer trust is at an all time low, while beauty brands are seeing mar...
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Avoiding the CPG sampling black hole with SoPost digital sampling
For decades, the CPG mantra has been: get product into hands, boost sale...
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Why SoPost sampling is a high-yield investment for fragrance brands
The global fragrance market is thriving. It’s projected to reach over $6...